The Guardian is one of the most popular daily newspapers printed in Britain and its web portal, Guardian.co.uk, is also a leading online newspaper, containing nearly all the articles of its parent as well as significant original content. Unlike other web portals of printed publications such as the New York Times and the Economist, all the articles on Guardian.co.uk are freely accessible. To continue ensuring it remains the leading publication in all formats, Guardian has launched an Android app delivering all the latest content from Guardian.co.uk to Android phones and tablets.
The app is very similar to the Economist and New York Times Android apps, with plenty of content culled from various sources as well as images, videos and audio extracts. The app allows users to "read today's news, sport, comment and reviews, watch video, listen to podcasts and browse stunning picture galleries while on the move", even where there is no internet connection.
A list of the features:
- navigation by section, topic or contributor
- downloadable content for offline reading (downloads for offline reading can also be scheduled)
- access to Guardian's award-winning audio and video content as well as its stunning full-screen picture galleries
- articles and galleries are shareable using the Android share menu
- the ability to view content in either portrait or landscape modes
- the option to save a list containing favourite contributors, topics and sections, this can then be added to the homescreen for easy access
It is interesting that the Guardian Media Group, the parent company of The Guardian, have decided to launch a dedicated Android app since a content API already exists, making most of the newspaper's content freely available. However, this new app looks polished and should enable Guardian to place a firm foot in the mobile app market.