According to Google’s announcement today, it seems that content providers really, really like the idea of Google TV – which is a good sign, as content can often make or break new platforms. Specifically, Google say they've "been overwhelmed by interest from partners on how they can use the Google TV platform." And by "partners," they mean a fairly significant number of big players:

  • Turner Broadcasting has been hard at work optimizing some of their most popular websites for viewing on Google TV, including TBS, TNT, CNN, Cartoon Network and Adult Swim, available anytime through Google TV.
  • NBC Universal has collaborated with Google TV to bring CNBC Real-Time, an application that allows you to track your favorite stocks and access news feeds while enjoying the best financial news from CNBC directly on the TV screen.
  • HBO will bring access to hundreds of hours of programming to Google TV with HBO GO. Authenticated subscribers will soon be able to access all of their favorite HBO content on-demand in an enhanced website for Google TV.
  • NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favorite team in HD.

They've also partnered with Amazon Video On Demand and Netflix to offer streaming TV and movies. Further, a number of other popular services have jumped in on the action - namely USA Today, VEVO, Pandora, Napster, Twitter, and They've provided a handy demo video of a number of Apps being used on GTV:

As if the good news weren't enough, they've also launched a website for Google TV. They're promising a lot more action in the coming weeks, as well. My attitude has turned completely - I'm pretty damn excited.

[Source: Google via BGR]