AdMob, one of the world's largest mobile advertisement networks, posted a report (PDF) yesterday citing various mobile related statistics for the period of February 2009 to February 2010.

We've looked through all the boring stuff and pulled out the interesting highlights (you all like highlights, don't you?).

The Highlights

Here are the highlights that we've cherry picked out of it for you (the data is year-over-year where applicable):

  • AdMob currently serves over 15,000 mobile websites and applications and has received 14.1 billion (!) requests worldwide in the last year
  • The number of smartphones went up 13% from 35% to 48%
  • Smartphone traffic overall went up 193% (data transferred, number of requests)
  • Non-smartphone phones share went down 23% from 58% to 35% (yup, soon everyone is going to have an PreiDroidberry of sorts)
  • Android was the fastest growing operating system, up 22% from 2% to 24% (!!!)
  • The top 5 Android devices by traffic were:
    • Motorola Droid
    • HTC Dream (G1)
    • HTC Hero
    • HTC Magic (MyTouch 3G)
    • Motorola CLIQ
  • Among the number of requests from smartphones, all non-Android devices posted a decline while all Android ones were up (except for the G1, which was the first generation Android and doesn't really count).
    • Apple's iPhone and Palm's Pre posted the biggest decline worldwide in the number of requests coming from smartphones: -0.9% (-2.4% in the US) and -0.6% respectively
    • Motorola Droid and HTC Magic (MyTouch 3G) posted the biggest gain in the same category: 0.6% and 0.5% respectively

So Android continues to make headway - no surprise there, and the iPhone is starting to give ground - great.


Android world domination imminent (yeah, we drink the Android Kool-Aid).

The Most Interesting Of Charts

Traffic Share by Handset Category, Worldwide - Admob Network

Top Smartphones, February 2010

Operating System Share, Worldwide, Smartphones Only, February 2010