Just before Apple's "Spring Forward" watch event last week, Google released a quick, fun, 17-second spot to promote its own wearable offerings, keeping with Android's new tagline "be together, not the same" by demonstrating that Android Wear watches already come in all sorts of shapes so you can "wear what you want."
Today, Google has released a full minute-long version of the spot, with even more watches and even more dancing.
It's been about a year since Android Wear was announced, and here we are with a few watches and a ton of apps and faces. I hear there's some other company that announced a smartwatch recently. I think they usually sell fruit or something. Whatever, we're here to talk about all the cool new stuff you can do with your Android Wear watch.
Apple has a big event scheduled to kick off whenever the hour, with folks looking forward to learning more about upcoming MacBooks and the Apple Watch. The latter will be a first-generation device, Apple's long-awaited debut into the wearables market.
But forget about that product for a moment and remember that, whatever the headlines, Apple's watch will hardly be the only decent smartwatch in town.
When the time came to unveil its second generation smartwatch, Pebble returned to the crowdfunding site where everything began. Setting the bar low, the company only wanted $500,000 to call the Pebble Time project, the name of its new watch, a success. Within half an hour, it had already reached a million dollars.
Pebble's website is currently home to a big countdown clock that is tracking the hours between now and 10AM EST tomorrow, February 24th. At that time, the company is expected to unveil information about new hardware and software.
Today we've caught a glimpse of both. The company briefly hosted this image on its servers before taking it back down.
A developer has done the (almost) unthinkable: gotten an Android Wear watch to work with an Apple iPhone. More specifically, it's a Moto 360 and an iPhone 6. Maybe more surprising is that he did not need to jailbreak the iPhone to do it, even though his happens to be. It's not exactly clear how much he needed to modify the watch, but he's obviously loaded custom software onto it.
Imagine somebody tells you they have an idea for a revolutionary new bicycle. Except it has a gas engine. And headlights. And can be driven at up to 35MPH. You might - mistakenly! - contend that what this person is talking about is in fact a motorcycle, and that it already exists, and why on earth would you invent a motorcycle with skinny bike tires, a tragically low top speed, cantilever brakes, and no sprung suspension (concerns of cost aside)?
Material warriors, this is the watch face you've been waiting for. It's a watch face forged from the finest material pixels and animations, presumably with the blessing of Lord DuARTe himself. What time is it? Material-o'clock, now and forever.
The Pebble continues to chug along even with Android Wear garnering most of the limelight among the Android faithful. Today's Pebble update adds a few new features, some borrowed from Wear, and some that improve on it. You'll need the recently released v2.9 firmware and the just released app (v2.3), but it's quick to update.