With a new Sony smartphone comes a new Sony ad campaign, and the Z3's has just been released in the form of (so far) eight videos published on the company's Xperia YouTube channel. While seven of the spots are actually one and the same product storyline edited differently to showcase various features, one of the ads really did strike me as genuinely good, which is pasted below.
It's 3 minutes or so long, so it's a bit of a lengthy video as an ad, but I think Sony really nails the "product as hero" thing here with just the right mix of emotion (eg, not going overboard) and real human interest story.
Update: Portal has been removed from IndieGoGo after a patent troll issued a DMCA takedown notice. Organizer and creator Arubixs is fighting back. This should be entertaining.
Over the past year or so, we've seen project after project overpromise and under-deliver on Kickstarter and Indiegogo. There's a deep and cruel streak of cynicism running through the world of hardware crowdfunding, but you can't say that it's undeserved: look at the travesty that is the Kreyos smartwatch, the disappointment of the iMpulse controller and the Pressy, and almost laughable vaporware like the Smarty Ring, now six months overdue without even a working prototype to show for it.
About four months ago, Google added Auto Awesome Stories to the Google+ Android app. This feature groups photos taken at roughly the same place and time when you're traveling away from your home area into a nifty slideshow or "travelogue." It looks like someone at Facebook really digs the idea, because we've been alerted by multiple users who say they've seen pretty much the same thing in the Facebook app over the last few days.
I think everyone knows by now that Motorola had to make a few sacrifices with the Moto 360, one of which I personally still notice every time I wear it - the flat tire look. The small blacked out area on the bottom of the watch contains the ambient sensor and a few other components that didn't fit elsewhere in this design, at least in the amount of time the company had to deliver the first iteration to consumers.
Welcome to the latest entry in our Bonus Round series, wherein we tell you all about the new Android games of the day that we couldn't get to during our regular news rounds. Consider this a quick update for the dedicated gamers who can't wait for our bi-weekly roundups, and don't want to wade through a whole day's worth of news just to get their pixelated fix. Today we've got an indie tactical RPG, a pair of puzzlers, and two collections of Tin Man game books.
It's basically my job to type, so I type a lot. There's quite a bit more to it than that, of course, but typing is kind of the cornerstone of being a writer of any kind. Because of the amount of typing I do, a good keyboard is important. Not just a good keyboard for my desktop and laptop, but when I'm going to be doing some work on my tablet, I need something I can trust there, too.
When a company's pitch to you is that their smartphone accessory was developed in cooperation with Raytheon, you're likely to listen. When that company then tells you they've built the world's first truly affordable thermal (infrared) camera and that it also attaches directly to your smartphone, you listen closely.
No, this isn't a gimmick, a trick, or some kind of workaround using widely-available technology to emulate thermal imaging. Seek Thermal is a real thermal imaging device that you can attach to your smartphone's microUSB port (Galaxy S4, S5, and Moto X / Moto G currently supported officially) and feed live video from the IR camera to the display.
There comes a time in ever person's life when they need to charge and/or sync like seven things at once. For years we've been left on our own to figure out how to deal with this quandary – do we use seven different chargers scattered all throughout the house? Fewer chargers and alternate devices on charge? Try to use the same charger for everything? There really isn't a good solution.
The folks over at Eggtronic knew there had to be a better way.
WhoSampled - it's easy enough to guess what the service is about from its name. Touting the "world's largest and richest database of music DNA" and an apparent one million users, WhoSampled sends users on a "journey of musical discovery" starting from a single song that contains a sample from another song.
The service (which began as a website before launching on iOS) gives users detailed sample information, including where in a song a sample appears, what type of sample it is, and what part of the original song is being sampled.
Much to the chagrin of cell carriers and hardware manufacturers, there are still many in the Android community that choose to delve into the world of hacking and modding their phones. Owners of the Verizon Moto G are certainly in this crowd, and they've been eagerly awaiting a reliable method for unlocking their bootloaders. It turns out that their wait ends today. Sunshine, a tool built by Justin Case, Beaups, and others to unlock HTC and Motorola phones, just gained support for the Moto G on Verizon.