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There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
Sony has published the kernel source code for the upcoming Xperia Z, its new flagship Android handset. The Z was unveiled at CES, and may be the first truly serious smartphone effort from a juggernaut of a company that has generally struggled to gain traction against the likes of Samsung and Apple.
Sony has generally had the best track record of any OEM in terms of releasing source code and related developer tools for its phones, earning it significant adoration in the developer community.
United Kingdom readers, never say we didn't do anything for you. If you've been patiently waiting for Sony's new flagship phone, you can pick up some pretty sweet studio-quality headphones at the same time. If you pre-order the Xperia Z through one of Sony's partners, you can pick up a pair of Sony MDR-1R headphones for free, gratis, and nothing.
You don't even have to buy it outright - O2 and Three UK are both offering subsidized versions which qualify for the free headphones.
Sony's waterproof and dustproof flagship smartphone, the Xperia Z, is available to pre-order in the UK today from Three, although you'll have to wait until it's released on February 28th to get your hands on it yourself.
We first saw the 5-inch, 1080p phone last month at CES, and found ourselves impressed by its minimalist, elegant design. Water resistance comes at a price though, so you can expect to pay at least £34 a month if you want to take the phone home on a contract.
As you probably already know, Sony made the Xperia Z and ZL official yesterday at CES. David got to spend some hands-on time with both handsets, and shared his initial thoughts on the duo right here. If that wasn't good enough for you, though, then perhaps the metric ton of videos Sony just uploaded will get the job done.
Without further ado, I present to you: slews and slews and slews of videos about the Xperia Z and ZL.
Sony's latest Android phones are probably the most exciting thing the Japanese company has done in the smartphone arena to date. I mean, Sony unveiled a flagship phone that is water and dustproof.* (to one meter for up to 30 minutes.)
That alone is something worthy of attention. The sister device, the ZL, is a slightly downmarket version of the phone, though even saying that much isn't exactly fair. There's nothing particularly worse about the ZL, other than the fact that it lacks the glass backing of the Z, or its tolerance for wet and sandy situations.
In quite an interesting turn of events, at its CES press conference, Sony has laid its wares bare on the show floor: the Xperia Z and ZL are there for all to gawk at. Unfortunately, we aren't allowed to go hands-on yet, but we figured we'd tide you over with some photos before we actually get to the touch-feely part. The Z has been announced officially, as well.