OnePlus isn't letting the situation in India get it down—the OnePlus One is coming to Indonesia later this month, and that's a rather large market too. Sure, it's not India, but Indonesia is the 4th most populous country in the world with 250 million people. All of them will be able to pre-order the One on January 27th without an invite. Remember when you didn't need invites to buy a phone?
With all the limited promotions, holiday sales, and convoluted pre-order schemes, you'd think that OnePlus would get it freakin' over with and just sell the flagship One phone directly to consumers already. And they will... for just one day. Considerably less than one day, in fact, since the promotion will actually only be available for two hours, 7-9PM Eastern Standard Time. That's in North America - in Europe it will go on sale at 7-9PM Greenwich Mean Time, and in Hong Kong and Taiwan it goes on sale from 7-9PM Hong Kong Time (presumably tomorrow, since it's already passed for the 20th).
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The situation between allegedly independent manufacturer OnePlus and its former software supplier Cyanogen Inc. is... strained. After the software company signed an exclusive deal with Indian manufacturer Micromax, the company refused to supply its CyanogenMod ROM for the OnePlus One in India, then Micromax attempted to block sales of the One in that country, a situation that still hasn't been resolved. OnePlus has formed its own team of software engineers, and is now making its own phone ROMs independently.
The continuing corporate drama between Android ROM developer Cyanogen, Inc., precocious enthusiast manufacturer OnePlus, and Indian smartphone vendor Micromax is basically a love triangle with Cyanogen's customized software in the middle. After Cyanogen made an arrangement with Micromax to exclusively provide the Android build for its Yu smartphone, Micromax went to the Delhi High Court to forcibly bar the OnePlus One (and its CM11S software) from being sold. The court granted an injunction on December 16th, allowing only the remaining stock to be sold on Amazon's Indian portal.
The dust has barely settled after the bombshell announcement that Cyanogen Inc. quietly signed an exclusive deal with OEM Micromax in India. That left the OnePlus One with an uncertain future in India without a software partner, and now things are getting even worse. The OnePlus One has been banned in India after legal action by Micromax.
A pair of hop-along boots and a pistol that shoots might be good for Barney and Ben, but they're small comfort if you've been trying to get your hands on the OnePlus One for half a year. Well, now's your chance: just like they did for Black Friday, OnePlus is selling an uncertain number of One phones directly today, no invite, pre-order, or inadvisably dangerous or sexist actions necessary. Just go to the website and buy one.
It's been a long and winding road to find the truth behind the recent announcement that Cyanogen Inc. had signed an exclusive deal with Micromax in India. OnePlus made waves when it said that meant there would be no CM updates for the OnePlus One sold in India, but Cyanogen Inc. made a blog post saying all global devices would get updates, and all was well. Except it isn't. A new post on the Cyanogen blog expands on the situation.
As a "new" company that caters almost exclusively to technology enthusiasts, OnePlus has been under the microscope ever since it announced its One flagship phone... with no small amount of criticism coming from this very website. But a string of recent posts on the official OnePlus forums prompted a response from the company's social team. Basically, customers accused OnePlus of shipping refurbished One phones and claiming they were new, a practice that isn't unheard of from consumer goods manufacturers and retailers of all sizes.
Update: OnePlus claims the Indian version of the OnePlus One will ship with CyanogenMod. However, OnePlus plans to eventually shift as many Indian OPO owners as possible to the company's own Android ROM early next year, though the OPO will continue to receive worldwide support from CyanogenMod for the time being.
Update 2: Cyanogen Inc. has clarified how updates will work. If a device is shipped with CM, it gets updates even if it's sold in India.