After a last-minute delay for NVIDIA's risky SHIELD gaming device, the company has just sent out an email to those who pre-ordered it. The delayed launch date is next Wednesday, July 31st, just barely making the company's revised commitment to a July launch. Pre-order hardware will be shipped out to customers on Wednesday, and NVIDIA's retail partners will have at least some units that day as well, at the new $299 price tag.
Bad news for would-be Shield buyers, or those who pre-ordered: NVIDIA's first Android device (first consumer electronic, really) has been delayed. The reason? An unspecified "mechanical issue" with early units that was spotted during the quality assurance process. NVIDIA claims to be working with the vendor responsible for the issue, but at this point the most they're willing to promise is a revised ship date some time in July.
The official statement, if you're curious, is below.
NVIDIA doesn't want to take any chances with its first portable gaming product. After receiving feedback from prospective customers when the initial $349 price for SHIELD was revealed, the MSRP has been lowered to $299 - a big deal for cash-scrapped gamers and hardware junkies alike. Those who have already pre-ordered the hardware will be charged the new price (with whatever funding source they specified) when it ships. NVIDIA has also officially set next Thursday, June 27th as the launch date for SHIELD.
NVIDIA SHIELD, the company's first in-house built device, is officially available for pre-order for $350. And no sooner than the announcement was made, the "this is too expensive!" comments started showing up. I want to explain why I think that line of thinking is not only unfair, but also illogical.
The issue with SHIELD, in my opinion, isn't actually with SHIELD itself but rather the way people are perceiving it.
The time has come, ladies and gents – NVIDIA's Project SHIELD (henceforth known only as SHIELD) is ready for pre-order for users who previously signed up to receive SHIELD updates via email. Everyone else will have to wait until May 20th to secure their own directly from NVIDIA or from NewEgg, Gamestop, Micro Center, or Canada Computers, which teaches us one thing: always sign up to be notified of device updates.
Just in case you slept through the first week of January, take a peek back at our coverage of Project Shield, NVIDIA's attempt to inject the Android gaming market with a Tegra 4-powered supersoldier serum. There's still no word on exactly when shield will hit the market, but the boys in green want to make sure it stays in your mind. To that end, they've just posted a short run-down of a year's worth of Shield development on their blog, including the frantic construction of show-ready units less than two weeks before NVIDIA's CES presentation.
After about 45 minutes of casual sexism and awkward pauses, NVIDIA's Jen-Hsun Huang dropped the bomb. Project Shield is a handheld gaming console running pure, unmodified Android (Jelly Bean). At its core is the newly-announced Tegra 4 ARM chip, but that's not all.
Update: Official video of Project Shield:
The device looks like a standard wireless controller with a flip-up screen. Around the back are I/O ports, and there's no proprietary nonsense here.
Android Police is live at NVIDIA's 2013 CES press conference at the Palms Hotel, primed and ready for what we can only assume will include the announcement of the next generation of Tegra mobile processors. Check out the ScribbeLive widget below for our coverage as it happens, starting at 7:45PM PST (that's 10:45PM EST).