It appears that Motorola's ad campaign for the XOOM is underway, with the following ad released today by ShareMoto. As in the previous, and I would say much more successful Tablet Evolution ad, Apple plays a big part, being compared to the Big Brother from 1984. Motorola then flies some [impressive] specs around and... that's it. No pictures of the XOOM - nothing. If this is indeed their Super Bowl ad they are planning to air during the game this Sunday, I will be very disappointed.
You could say Motorola's earnings call ended on a high note - the company's CEO, Sanjay Jha, told analysts that the Atrix 4G will be launching at the end of February, as will the 3G version of the XOOM. That doesn't quite line up with the rumors we've been hearing about a February 17th release, and Jha later added that the XOOM might even be bumped to a release in March if things don't go according to plan.
An eager reader forwarded an internal Best Buy memo to Engadget which indicates, in no uncertain terms, that the Motorola XOOM tablet is set to launch at Best Buy on February 17th.
A leak from Verizon has confirmed that the unsubsidized price of the XOOM will be $799. However, Best Buy may be retailing the device for an altogether different price.
The XOOM is an important device for both Motorola and Google because it will be the first tablet to run Android 3.0 Honeycomb, an iteration of the Android OS that supports the tablet form factor.
Motorola is expected to launch its XOOM tablet in February 2011 and, according to DigiTimes, they have placed an order for about 700,000 to 800,000 units. If there is greater demand, DigiTimes expects the order to reach up to one million units by the end of the first quarter of 2011.
Interestingly, DigiTimes also claims that Motorola and Samsung are being given special treatment by Google, while competitors, such as LG and HTC, are being left behind.
Do you love the Motorola XOOM but hate the idea of signing up for yet another contract? Looks like you might just be in luck - according to Maurizio Angelone, Motorola Latin America's General Manager, a WiFi-only version of the XOOM is very real and will, in fact, be launching in April.
Of course, it's always possible that the April timeframe will be exclusive to Argentina, and there's no word on pricing, but we can always hope it'll come to the States along with an iPad-esque $499 asking price.
If Droid Life's sources are to be believed - and given their track record, I'd say they are - then the upcoming Honeycomb tablet from Motorola will be called the DROID XOOM. We've heard of Motorola filing trademarks for the XOOM name, so it would certainly seem to fit. One other tidbit mentioned by their source: the tablet won't come packing LTE.