You would think that large hardware manufacturers, such as HTC and Motorola, would dedicate at least a few hours to trademark searches before naming their products and investing millions of dollars into promotional efforts for said products. That would be a fair assumption, right? It seems like the answer sometimes is: not exactly.
Last week at MWC, HTC unveiled 6 new devices, one of which was bearing the name ChaCha (that's one of the Facebook phones). Unsurprisingly, exactly a week later, on February 22nd, ChaCha Search Inc, which owns the trademark ChaCha in the U.S. and Europe, filed a trademark infringement suit against HTC America.