As we know, most smartphone commercials are, at best, OK. Many are less than OK, and some are just downright awful(see also: HTC-RDJ). Apple manages to score a hit every once in a while, but even their ads can come off as corny and contrived (or just boastful) sometimes.
Perhaps the greatest unicorn of all in smartphone advertising is a legitimately chuckle-worthy commercial. They're rare beasts, and even if that chuckle is from a completely WTF place (see: G Flex, ad sadly taken down), a laugh is a positive reaction.
Mobile TV seems like a natural and obvious thing. That's why Sony sold a gajillion of those little portable TVs in the eighties, and why streaming of movies and TV shows has exploded on mobile platforms. So why, then, has mobile television streaming only taken off in a few markets? It seems like adding "unlimited free video with no data charges" to your phone's spec sheet would be something that would appeal to everyone.
Anyway. Motorola has a new mobile HDTV app available now, called... Mobile HDTV. It looks really similar to the other Motorola TV app, Mobile TV.
Motorola's big announcement came and went today with no word on a new Android Wear watch. Phones? Psh, whatever. We have plenty of phones, Motorola. Where's the new Moto 360? Well, it might be sitting at the FCC for regulatory approval right now.
Motorola has struggled to produce a phone with a top-quality camera, but this might finally be Motorola's year. The newly announced Moto X Style has already found its way into the hands of the photo experts at DxOMark, and they're impressed. The 21MP sensor on the new Moto X is reportedly almost as good as the Samsung Galaxy S6 and tied with the Note 4.
Hey Brazilian readers, that fancy new Moto G is available to purchase right now. Go to Motorola.com.br if you want one - it's 849 Reais for the base model. But why get the base model, when for the first time you have access to the Moto Maker cusotmization website? Motorola announced the expansion to Brazil on stage, and it looks like it's already live for the new Moto G. Go check it out.
At the time of writing the Moto G 2015 is available with a white or black glass front, ten different textured plastic back colors, ten complimentary accent colors for the metal camera piece (oddly the metal side has to stay grey), and an extra rear engraving available for an extra ten Reais.
The Moto X Style isn't the only new flagship that Motorola revealed at its press conference this morning. The new Moto X Play is basically a "Maxx" version of the phone, with a smaller 1080p screen, but a gigantic 3630mAh battery (plus Turbo charging) for what Motorola calls "48 hours of mixed use." The price will reflect the slightly lower specs, since Motorola claims that this phone will be "$300-400 cheaper" than flagship phones from the competition.
You won't have to fumble around with remembering the year with the newest Moto X. Or should I say, Moto Xs. This time the company is introducing multiple versions, and each has a name that sets it apart from the crowd. One Moto X has style. Moto X Style.
The Moto X Style is an updated version of the 2014 Moto X, the device we expected from Motorola. The screen makes a predictable jump up to a 5.7-inch quad-HD display. It also makes the leap to a less predictable 21MP camera on the back of the device. A 5MP one resides on the front.
Motorola's press event is underway, but various portions of the company have already revealed the star of the show: the new Moto G. The 2015 version of Moto's mid-range device is a mix of old and new, keeping some of the more affordable portions of the phone intact while upgrading some of the most important elements. Specifically, the 2015 Moto G offers optional extra RAM and storage and improves its predecessor's lackluster camera to a 13-megapixel model.
Here's the breakdown: the phone keeps the 5-inch 720p screen from the 2014 version, but upgrades the internals with a Snapdragon 410 processor from Qualcomm and a 13MP rear camera (5MP on the front), the same camera as the Nexus 6, plus a color-balancing flash.