The Huawei P9, the latest flagship from the ascending Chinese brand, has been announced sporting the Leica mark on its camera module. This is because Leica is a well-known luxury camera and optics manufacturer whose products range from around $1000 to upwards of a small German luxury sedan. While Leica's merits in its own field could be debated ad nauseam in their own right, I don't want to get into that - I do want to get into why its name is plastered on a Huawei phone.
The reason, ladies and gentlemen, is value by association. The Leica brand is associated with products that evoke the image of luxury and privilege, of wealth and prestige - at least among some consumers. Read More
The guys and girls at iFixit like tearing down gadgets, not for the thrill of shredding a poor phone in a blender or crushing it under 10 tons of bricks, but for scientific and nerdy purposes. They like figuring out how a phone is exactly built, how you can take it apart and put it back together, and how easy it is to fix at home for ordinary people who only have a couple of tools and enough common sense to follow instructions.
Most of the devices iFixit has gone through in recent times have gotten poor repairability scores. Thanks to the move to unibody designs and non-removable batteries, phones like the Galaxy S7 and Nexus 6P got a measly 2 out of 10 score. Read More
LG took a lot of heat (deservedly) for its decision to remove the app drawer from its stock launcher on the G5. It eventually showed off a different version of the home screen in its recent UX 5.0 video. That one had an optional app drawer, and now that version (named Home 4.0) is available for download. Read More
We've already told you about the LG G5 being available from AT&T for $688. And if you've been following the coverage, you know it was only a matter of time before the phone went live on other carriers' sites too. Well, it has. The G5 is now ready for purchase from all five major carriers in the US. Read More
LG is a company whose smartphone products have gone from bottom of the barrel to highly competitive in under four years. Once the butt of bad phone jokes in the early days of Android, the company has lifted itself up into prominence in particular with the G Series, the originator of that lineage being the Optimus G.
The original G was a model for the Nexus 4 - the glass front and back blended a fairly bold design with modern and high-end components. LG's software really wasn't quite there yet, but they quickly stepped up their game with the G2 in the following year, and in the eyes of many fans perfected that formula in the G3. Read More
You've heard of Jason Statham, right? That generically rugged-looking guy who shows up in about 50% of the action B-movies in any given summer to sound British and punch people in the face? Well apparently the rugged-punching-British demographic is one that LG would like to win, because they've hired him to promote the G5 in an upcoming series of commercials. They said so in a press release. Yes, a press release for a commercial. Welcome to the 2016 mobile market. Read More
AT&T, Sprint, and Verizon have already graciously started taking your money for the new LG flagship, and now it's T-Mobile's turn. Online G5 orders are live on the uncarrier today, and it appears to be a standard "order" not a "pre-order." We're only a few days away from the April 1st release, so that's not surprising. Read More
Years and years after Samsung, HTC, and Motorola started plopping bloated skins on top of stock Android, manufacturers are still trying to create semi-artificial market differentiation with their shiny software toys. While manufacturer skins have gotten more tolerable as of late (thanks in no small part to the way they've also become much more resource efficient), it's still vaguely annoying that all these companies feel the need to spend vast amounts of time and effort completely overhauling something that already works pretty well. Read More