It's that time again, everyone: time for a trip down Terrible Smartphone Advertising Lane. Sometimes it's about the weird ads, or the cringe-y ones, or the ones that straight up suck. Let me give you some hints as to which direction we're heading today with Lenovo's new P90 smartphone ads, which feature:
A human in a bear suit, acting like a human. But he is a bear.
Two of the most horrifically pun-laden first-person narrative reads ever to be uploaded to YouTube.
Lenovo has crammed just about everything it can think of into the Yoga Tablet 2 Pro to make it interesting, with the exception of a stylus and a can opener. And it is interesting, from a purely technical point of view - it has a huge 13" screen, 2.1 JLB speakers, integrated kickstand, and oh yeah, a built-in pico projector.
The photo-focused smartphone is becoming a definite niche, and at Mobile World Congress, Lenovo is hoping to break in with a new model. The Vibe Shot (which sounds a lot like something you'd order at a questionable cocktail bar) is a Lollipop-equipped phone with a 16-megapixel rear camera and an 8MP front-facing shooter.
Lenovo has used this year's Mobile World Congress as a chance to unveil two new affordable Android tablets that expand upon the immensely cheap TAB 2 A series introduced in January. These slates don't aim for a lower price point ($99 is hard to beat, after all). Instead, both come with LTE.
Left: TAB 2 A10-70, Right: TAB 2 A8
The TAB 2 A10-70 (not to be confused with the A7-10) has a 10 inch FHD screen, is only 8.9 millimeters thin, and weighs around 500 grams.
Ah, February: the time when mobile hardware leaks spring out of the ground like daisies. It looks like Thai gadget site MXPhone has gotten its hands on portions of the Mobile World Congress phone lineup from Lenovo weeks ahead of the event, giving us a tantalizing look at the company's hardware plans for the next several months.
It's not hard to find an Android tablet for less than a hundred bucks - head down to your nearest drugstore and there's a decent chance you'll see one. The trick is finding one that's worth using at that price. While most of these ultra-cheap tablets are no-name Chinese models, Lenovo just announced a pair of new 7-inchers in the A Series starting at only a single Benjamin.
Lenovo might own Motorola now, but the company is still doing its own thing when it comes to mobile devices. There are a pair of new Android phones today, as well as a wearable and a completely self-indulgent accessory—a selfie flash. Your life is complete now, right?
When gigantic multinational corporations buy one another, the process is a bit more complicated than grabbing a new couch off of Craigslist. Lenovo announced its intention to buy American phone manufacturer Motorola off of Google back in January of this year, less than two years after Google itself acquired the then-independent Motorola Mobility.
Lenovo's kickstand-packing Yoga tablets are already unconventional, but the new Tablet 2 Pro is downright odd. In addition to a relatively huge 13.3" screen and a built-in subwoofer, this beast of a device packs a pint-sized Pico projector into the curve of its kickstand hinge. Lenovo claims that the Tablet 2 Pro was developed with "product engineer" Ashton Kutcher, in case it wasn't already weird enough.
It's amazing that more than a decade after the rise of "gadget blogs," gigantic international corporations still don't tick the little "confidential" mark when submitting their gadgets for certification by the Federal Communications Commission. Keep it up, folks, it gives us peeks at upcoming hardware like the Lenovo SW-B100 Smartband. This wearable was previously spotted going through the Bluetooth SIG's series of tests, and rumored for an IFA debut, which didn't happen.