Adverts for tech products tend to range wildly from being excellent to being excruciatingly terrible. When executed properly, they have the potential to be charming, funny, and effusive, and demonstrate the features of the product well. The latest marketing campaign for the Samsung Galaxy S7, starring rapper Lil’ Wayne, is a great example of that. But when they go wrong, they go really wrong, as seen by the TV spot for the new Huawei P9.
The star-studded advert features English actor Henry Cavill, who recently portrayed the Man of Steel in the craptacular Batman Vs Superman: Dawn of Justice, as well as Scarlett Johannson, who played a MacBook Pro in Her.
Leica and Huawei really seem to have let discussion about the P9's camera module get under their joint-skin. Today, the companies released a joint statement addressing concerns about Leica's involvement, after it became clear earlier this week that the camera modules themselves were manufactured by the Chinese company Sunny Optical.
Huawei and Leica, though, were not satisfied with the conclusions this continued to cause journalists and readers alike to draw: that the camera was, in large part, a marketing effort. Today, Huawei and Leica have attempted to shine a light on exactly what involvement the German optics and camera manufacturer had in the P9's development process.
The first thing to note about the Huawei P9 is how thin it is. At only 6.95mm, the phone feels very narrow in your palm, negating that 5.2-inch 1080p display. While I have big hands (my normal phone is a Nexus 6P, and I could go bigger), the P9 fits in my hand very well, not feeling too big or too small. Another thing you notice is its weight: it weighs only 144g, which for a phone of this size is crazy. It doesn't feel like it weighs this, though; maybe it's the thinness, or the compact body, but it feels like it weighs much less.
The Huawei P9, the latest flagship from the ascending Chinese brand, has been announced sporting the Leica mark on its camera module. This is because Leica is a well-known luxury camera and optics manufacturer whose products range from around $1000 to upwards of a small German luxury sedan. While Leica's merits in its own field could be debated ad nauseam in their own right, I don't want to get into that - I do want to get into why its name is plastered on a Huawei phone.
The reason, ladies and gentlemen, is value by association. The Leica brand is associated with products that evoke the image of luxury and privilege, of wealth and prestige - at least among some consumers.
The Huawei P9 has leaked quite a bit over the past few weeks, but now it's finally official, with Huawei announcing the device at an event in London. The standard P9 has the same screen size as its predecessor, a 5.2-inch 1080p display, while the P9 Plus has a 5.5-inch display, but still at a 1080p resolution.
However, the big feature of the P9 is the camera, or cameras if you're being pedantic.
We already know that Huawei is announcing the much-anticipated P9 in London tomorrow, but what about the US? The P9 is likely not destined for North America yet again, but the Wall Street Journal says Huawei is going to get serious about the American market soon.
At this point, it feels like we know quite a lot about the Huawei P9, the Chinese manufacturer's new flagship. Thanks to the earlier VentureBeat leak, we know there'll likely be a version packing 4GB RAM and a high-end Kirin 955 SoC, and possibly a cheaper, lower-end version with a Kirin 950 and 3GB RAM, both with a 5.2-inch 1080p display.
Yesterday, however, a new image of the P9 leaked, courtesy of Evan Blass, a.k.a. @evleaks. The image, which looks like a press shot or similar, shows the back of the phone, with the dual-camera setup and fingerprint sensor.
Last month Huawei launched the GX8 in America with a $350 price tag. With upper-mid tier specs, a fingerprint reader, and an all metal body that's not a bad price for what you are getting. Unfortunately for Huawei, there are a LOT of really good phones in the $300 dollar range and at $350 it's kinda hard to recommend it, especially considering the phone is currently running Android 5.1.
Fortunately, the price on the GX8 just dropped on Newegg by $50 to $300. On top of that, Newegg is throwing in a $50 gift card to sweeten the deal, dropping the effective price to $250.