Did you hear that HTC just announced its new One phone? It looks pretty cool. Naturally, at least some people will be clamoring to get their hands all over this. Those people can kindly be directed here, where the Taiwanese manufacturer is accepting email sign ups for people who want to trade in their old handsets.
The language is actually mildly antagonistic towards competitors ("Upgrade to HTC", "Everything your phone isn't"...maybe the company is ready to get more aggressive with its marketing?), but the message is clear: if you have an old phone, you get at least $100 towards the purchase of a new One.