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Andy Rubin says Essential Phone will be available 'in a few weeks'

Smartphone startup Essential is headed by Android founder Andy Rubin, but that doesn't mean it's immune from delays. After promising to launch the Essential Phone in June, the company missed the deadline with nary a word. Rubin has now relayed a message to those who registered to buy the phone, informing them it'll just be a few more weeks.

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Essential misses its promised 30-day shipping period for the Essential phone

Android co-founder Andy Rubin finally revealed the Essential phone at the end of May, after months of rumors and teasers. The main selling point is the near-bezeless display, but it also has all the other features you would expect from a 2017 flagship. There's a Snapdragon 835 processor, 4GB of RAM, 128GB of internal storage, and a 3,040mAh battery. It also supports modular accessories (much like Moto Mods), starting with a tiny 360-degree camera.

When the phone was unveiled, Andy Rubin stated that the phone would ship within 30 days.

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Essential phone will be a Telus exclusive in Canada, unlocked model will also be available

Andy Rubin's startup company, Essential, wants to get the new Essential phone into the hands of as many customers as possible. At least in the US and Canada, that means partnering with carriers. Earlier this week, Sprint announced that it would be the only US carrier to sell the phone. Now it seems Essential has struck a similar deal with Canadian telecom company Telus.

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Sprint will be the only carrier selling the Essential phone

After months of rumors, Android co-founder Andy Rubin unveiled the Essential PH-1 phone last month. The phone has high-end specs, nearly no bezel at the top or sides, and optional accessories like a 360-degree camera. But a phone from a startup was likely a hard sell to US carriers, and it seems the only carrier that wanted it was Sprint.

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Spigen accuses Andy Rubin's company Essential Products of trademark infringement, Essential responds with 🖕(ಠ_ಠ)🖕

Andy Rubin has only just announced his much-anticipated new smartphone, but his company may already be in legal hot water over the infringement of intellectual property. It's been brought to our attention that Spigen, the US case and accessory maker, already has a trademark for the term "Essential" and has written to Rubin's organization to contest its use. The letter firmly compels Rubin's fledgling company to "cease and desist from any and all uses of marks including the term "Essential"."

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[Update: New details plus Andy Rubin interview] The Essential phone is official, with an edge-to-edge display and the world's smallest 360-degree camera accessory

As early as January, we learned that Android co-founder Andy Rubin's new hardware company was preparing to release a bezel-less smartphone sometime soon, and the anticipation has been building ever since. The new device was further teased with a mostly-concealed image, followed by a Twitter account just a few days ago, through which it was announced that May 30th would be the reveal date. That day has finally come, and it appears to have been well worth the wait as Essential is not only launching the expected phone, the PH-1, but also the world's smallest 360-degree camera attachment and a standalone smart home device.

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