Android Police

Essential

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Essential phone will be a Telus exclusive in Canada, unlocked model will also be available

Andy Rubin's startup company, Essential, wants to get the new Essential phone into the hands of as many customers as possible. At least in the US and Canada, that means partnering with carriers. Earlier this week, Sprint announced that it would be the only US carrier to sell the phone. Now it seems Essential has struck a similar deal with Canadian telecom company Telus.

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Sprint will be the only carrier selling the Essential phone

After months of rumors, Android co-founder Andy Rubin unveiled the Essential PH-1 phone last month. The phone has high-end specs, nearly no bezel at the top or sides, and optional accessories like a 360-degree camera. But a phone from a startup was likely a hard sell to US carriers, and it seems the only carrier that wanted it was Sprint.

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Andy Rubin's Essential raises $300 million, investment valuation set at around $1 billion for the startup

Essential, Andy Rubin's new phone company, was able to raise $300 million in a recent financing round. Investors must have been impressed by Essential and its future projects, such as the PH-1 and Essential Home. The total valuation for the company determined during financing was set somewhere between $900 million and $1 billion. These are all pretty big numbers for a company that hasn't actually made anything yet, but the weight of Andy Rubin at the helm must have been a contributing factor.

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Spigen accuses Andy Rubin's company Essential Products of trademark infringement, Essential responds with 🖕(ಠ_ಠ)🖕

Andy Rubin has only just announced his much-anticipated new smartphone, but his company may already be in legal hot water over the infringement of intellectual property. It's been brought to our attention that Spigen, the US case and accessory maker, already has a trademark for the term "Essential" and has written to Rubin's organization to contest its use. The letter firmly compels Rubin's fledgling company to "cease and desist from any and all uses of marks including the term "Essential"."

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[Update: New details from Recode interview] Essential Home is Andy Rubin's answer to Google Home and Amazon Echo

Android co-founder Andy Rubin finally unveiled Essential's much-anticipated new phone today, the almost bezel-less PH-1. In an industry besieged by leaks, it's rare for any device to be launched these days without knowing exactly what it'll look like. Not only did Essential manage to keep the PH-1 pretty much a secret, except for the teaser images they released themselves, they also manage to complete conceal the fact that they would be announcing another full-fledged product at the same time. Much to everyone's surprise, we've now been introduced to Essential Home, the company's smart assistant competitor.

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[Update: New details plus Andy Rubin interview] The Essential phone is official, with an edge-to-edge display and the world's smallest 360-degree camera accessory

As early as January, we learned that Android co-founder Andy Rubin's new hardware company was preparing to release a bezel-less smartphone sometime soon, and the anticipation has been building ever since. The new device was further teased with a mostly-concealed image, followed by a Twitter account just a few days ago, through which it was announced that May 30th would be the reveal date. That day has finally come, and it appears to have been well worth the wait as Essential is not only launching the expected phone, the PH-1, but also the world's smallest 360-degree camera attachment and a standalone smart home device.

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