Despite some impressive tablet, laptop, and combination devices, ASUS has left its smartphones mostly in the budget and mid-range end of the pool. That changes with the Zenfone 2 announcement at CES: while the new device probably won't set the world on fire, it's a definite competitor to offerings from the likes of HTC, Samsung, and LG at an amazing price. The ZenFone 2 is the first phone anywhere to be equipped with 4GB of dual-channel RAM (on the high-end model), and the rest of the specs are no slouch either.
As CES 2015 approaches, ASUS is trying to build anticipation for their presentation. Using a short video, they are teasing an updated ZenFone with what appears to be a new camera feature. In their usual style, the video is pretty cryptic and feels like it’s loaded with subliminal messaging. Still, you can get a pretty good look at the device if you know where to look.
There is not much to the video since it is only 10 seconds long, with about half of that time containing the “see what others can’t see” text overlay and ASUS logo (our copy editor would not be a fan of that redundancy).
We just got back from a meeting at ASUS's CES suite, and we had a chance to go hands-on with the full portfolio of the company's new Android products (apart from Padfone X, which sadly sat walled off in a glass case). Of great interest to some of you, no doubt, are the company's new ZenFone handsets. Johnny Shih, ASUS's enthusiastic chairman, announced the ZenFone 4, 5, and 6, would be priced at $99, $149, and $199, respectively.
ASUS is breaking out its phone lineup at CES in a big way. The new "ZenFone" series is coming in 4-inch, 5-inch, and 6-inch versions to suit just about anybody, and each one of these new devices will be sold in a variety of metallic colors. Features and specs vary a bit between models, but the basic gist is that you pick your screen size and work up from there. All of them are on the low end and aimed at price-conscious buyers.