Asus announced its new ZenWatch 2 at Computex back in May, but not a lot was known about the watch's availability and pricing then. Now the company is ready to unveil the full details of its second-generation Android Wear device at IFA and prepare for its release on the market.
The ZenWatch 2 will come in two sizes in width: 41mm and 37mm. The first has a 1.63" 320x320 screen, runs on a 400mAh battery that lasts about 66 hours on ambient mode, and takes 22mm straps. The second has a smaller 1.45" 280x280 display (which rounds out to about the same ppi as the larger watch), runs on a 300mAh battery that goes up to 57 hours in ambient mode, and takes 18mm straps. Both have a Snapdragon 400, with 512MB of RAM, 4GB of internal storage, Bluetooth 4.1, Wifi, and IP67 water-resistance rating.
The Asus ZenWatch never had a moment where it was wildly hailed as the most luxurious Android Wear watch, but it was still a relatively stylish device. Was it worth $200? That depends on who's answering. But for those who said no, here's a way to make the smartwatch more compelling—but you're going to have to jump through some hoops.
First, head to Newegg. There you will see the ZenWatch reduced down to $150 (the same price offered at Amazon). Add it to your cart and enter the coupon code VCO2015BTS. It will save you $10, but only if you complete your purchase using Visa Checkout.
Asus was one of the first Android tablet OEMs to distinguish itself with devices like the original Transformer, and it followed that up with two 7-inch Nexus tablets. While Asus is no longer the Nexus tablet maker of choice at Mountain View, it's still doing some interesting things with Android slates. After a run of heavily budget-oriented tablets, Asus is launching a somewhat more premium offering, the ZenPad S 8.0. As the name implies, this is an 8-inch Android tablet with a very similar vibe to the Zenfone 2. Depending on how you look at it, that can be either good and bad.
64GB? Kid's stuff. 128GB? Paltry. Real smartphone spec-hounds will settle for nothing less than 256GB of local onboard storage (which, incidentally, is more than many laptops these days). At least they'd settle for nothing less if any of those phones were actually available. There will be one soon, in at least one location: the ASUS Zenfone 2 Deluxe Special Edition. It's coming to Brazil sometime in the future for an unspecified price, though "quite a lot" would be a safe bet. The model was shown off on the official ASUS Brazil blog.
The Zenfone 2 Deluxe Special Edition is identical to the high-end version of the original Zenfone 2, with 4GB of RAM and a faster Atom Z3580 processor, with the obvious exception of the greater storage capacity.
Competition in Android smartphones is better now than it's ever been, and not just in the flagship segment. With devices like the Moto G, the ZenFone 2, and various Blu designs, the mid-range is heating up with phones that are jam-packed with value. But how about the low-end, entry phone segment? For those people who just want a device that runs a few apps, plays a nice round of Threes, and maybe browse for some sports scores? Before a few years ago, they were limited to whatever bottom-of-the-line, low-margin phones Samsung and LG would spare.
ASUS is riding high on ZenFone Fever, and at an event in India called - wait for it - Zenfestival, the company announced a slew of new ZenFone models. ZenFone 2 Deluxe, ZenFone 2 Laser, ZenFone Selfie, and ZenFone Max. Well, actually, only one of them was new - the ZenFone Max. The Laser, Deluxe, and Selfie were all announced previously, but the Max is the only really interesting one anyway (it even has a laser, don't worry).
The ZenFone Max is clearly targeted at emerging markets, blending an extremely large 5000mAh battery (how thick is this phone?) with a much more modest Snapdragon 410 processor, compared to the speedy if power-hungry Intel Atoms in the standard ZenFone 2.
Asus has seen some success with the budget-oriented unlocked Zenfone 2, and now a less expensive variant of the device is coming to AT&T as a prepaid GoPhone. The Zenfone 2E keeps many of the design cues from the Zenfone 2, but pulls back on the spec sheet a bit.
Asus announced a new ZenWatch several weeks ago, and now the original ZenWatch is getting a price drop, presumably to pave the way for the new version. It used to sell for $199.99, but now you can have the first-gen ZenWatch for just $129.99.
Asus has a history of making inexpensive Android tablets. While it doesn't make Nexus tablets anymore, the Taiwanese OEM is still chugging along in the tablet market. The latest tablet from Asus is the ZenPad S 8.0, and it's now available at Best Buy in the US. It doesn't appear to be for sale through any other channel yet.