In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.
Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:
Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.
Well, we started today off right by offering our US readers a Galaxy Nexus, but we figured it's only fair to bring our international readers into the mix for another awesome giveaway. Today, we're giving away one ASUS Transformer Prime 32GB Wi-Fi tablet to one lucky person, courtesy of Beansoft, the developers of the extremely popular third-party keyboard app Thumb Keyboard, along with a pair of Klipsch S4A headphones provided by Klipsch (read our review here).
Although we heard rumblings that the Prime would be delayed, some lucky customers have already received their Asus Transformer Primes, and it was briefly available (again) on Amazon before quickly selling out (again). Based on the universally glowing reviews (including my own), you're probably well aware by now that the Prime is a truly excellent piece of tech. But how does it compare to its older brother, the Transformer (TF101)?
Update 12/18/11: It's back again - all other variants are still showing the "sign up for availability alerts" message.
Looks like Amazon may be gearing up to start (re)taking pre-orders for the Transformer Prime, with the 64GB version in champagne being the first one to make its way back to the site. As you may already know, Amazon started taking pre-orders several weeks ago, but abruptly stopped (no reason has really been made clear as to why) and ultimately ended up cancelling many users' orders.
Another day, another awesome giveaway. Once again, our truly amazing pals at NVIDIA are providing the Tegra-powered tablet goodies. Today, we're giving away four tablets: 2 Sony Tablet S's, and 2 ASUS Transformers (the Transformers also come with the truly great keyboard docks) - and every winner will also receive a $25 AMEX gift card to purchase some of those sweet Tegra Zone games the day their prize arrives. This is an international contest.
The Asus Transformer Prime: the first Android device to ship with a quad-core chip, courtesy of NVIDIA's brand new Tegra 3 (Kal-El) CPU. But there's more of a hook here than power alone - Asus has gone back to the drawing board for the Prime (model number TF201) and revamped the device from nearly head to toe compared to its predecessor, the TF101. It's substantially thinner, lighter, and more attractive than the rather portly 101, while packing a much more powerful CPU, better display, and reportedly better battery life.
Around midday yesterday, I received my review kit for the Transformer Prime, complete with dock, wireless gamepad, and HDMI cable - meaning I'm well equipped to take a deep dive into the hottest new tablet to hit stores. But to be completely honest, an in-depth review on a product this brand-spanking-new requires more hands-on time than can be had in two days. The full review will be up on Friday, but in the interim, enjoy the initial impressions and gadget porn below.
Adding to the heap of Transformer Prime mania, ASUS has revealed to us the official release date for one of the most hotly anticipated Android tablets to date.
ASUS tells us that the Transformer Prime, (the world's first Tegra 3 tablet), should be available starting December 19th in North America (the previous estimate of December 12th has been ruled out, in an update from ASUS), with a rumored December 1st release date in Taiwan.
Giving would-be Transformer Prime owners one more thing to drool over, the first Tegra 3 tablet has made an appearance on Nenamark's site, alongside just about every other Android device in existence. For those not in the know, Nenamark is a graphics performance benchmark for Android, and maintains a great reputation for accuracy.
As you can see, the Transformer Prime's nearest tablet competitor is Samsung's GT-P6210, aka the Galaxy Tab 7 Plus.