Headline says it all. Here's the ad.Read More
T-Mobile has been busy defending Binge On since it launched, but it's still aggressively expanding the service. T-Mobile subscribers on qualifying plans can now get unlimited streaming data from more providers (over 40 now), and managing Binge On is now possible with dialer shortcodes. The carrier is also taking this opportunity to tell us again how much more video people are watching with Binge On.Read More
Cars. Houses. Contracted electronics. These are items for which the old "buy one, get one" scheme rarely works. But since T-Mobile has ostensibly given up cellular contracts, it makes a sort of sense... at least if you're buying phones for more than one person on the same plan. The carrier is now offering a buy one, get one 50% off discount on all versions of the Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note 5, the LG G4, and the LG V10, as well as the latest two generations of iPhones.
All colors and capacities sold by T-Mobile are eligible, and you can purchase up to 12 phones at a time(!) and apply the discounts.Read More
Considering its reliance on many, many balls, Verizon's latest network comparison ad is fairly innocuous. It uses statistics from a Root Metrics study to boast about Verizon's wireless coverage and performance in relation to its competitors AT&T, Sprint, and T-Mobile. The ad is obviously intended to make Verizon look good, and the combination of a condescending voice-over and an elaborate visualization are particularly disparaging to the cheaper, smaller networks.Read More
No one would mistakenly believe that T-Mobile wants the competition to succeed, but it does tend to take things to the next level. The carrier has been very vocal about its dislike of the other guys, and today brings two more proofs of that.Read More
Okay, dummy. John Legere has been explaining Binge On to you for days, and you still don't agree with him that it's the best thing since sliced bread? Well, he's just going to tell you about Binge On again using the exact same words he's been using so far. These words are available on the T-Mobile newsroom site, where he can carefully craft an expletive-free message and apologize to the EFF.Read More
T-Mobile and its outspoken CEO John Legere are taking an uncharacteristically defensive posture after questions arose about how the new Binge On video service throttles data. The fallout from Legere's EFF interaction yesterday is still going on, and it looks like it has cost T-Mobile a Binge On partner. Video commercial streaming service 4stream.tv has notified T-Mobile that it's pulling out of Binge On in protest of Legere's comments about the EFF.Read More
T-Mobile CEO John Legere gets away with the bombastic attitude and casual swearing largely because people like what T-Mobile has been doing. However, it looks like John might have miscalculated with Binge On. Following the video defense he posted earlier today, Legere started doing an impromptu Q&A on Twitter. He made the mistake of asking, "Who the fuck are you?" of the EFF. Now, the internet is letting him know.Read More
Big companies like to put their names on places where a lot of people go. It's a sign that they're big. It's a form of advertising that people can't turn off. Every time you go to an event, you type in the company's name followed by the words "Center" or "Arena," and there you are.
T-Mobile wanted some of that action, and now it has an arena of its own. According to USA Today, the company has reached a deal with MGM Resorts International to sponsor the new 20,000 seat arena set to open in Las Vegas in the spring.Read More