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T-Mobile

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[Update: More Balls] After T-Mobile, Sprint Also Takes Exception To Verizon's Balls In A New TV Ad

Considering its reliance on many, many balls, Verizon's latest network comparison ad is fairly innocuous. It uses statistics from a Root Metrics study to boast about Verizon's wireless coverage and performance in relation to its competitors AT&T, Sprint, and T-Mobile. The ad is obviously intended to make Verizon look good, and the combination of a condescending voice-over and an elaborate visualization are particularly disparaging to the cheaper, smaller networks.

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T-Mobile Goes After Verizon With A Drinking Game And Ball Ad Spoof

No one would mistakenly believe that T-Mobile wants the competition to succeed, but it does tend to take things to the next level. The carrier has been very vocal about its dislike of the other guys, and today brings two more proofs of that.

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John Legere Apparently Thinks If He Explains Binge On To You One More Time You'll Agree It's Awesome

Okay, dummy. John Legere has been explaining Binge On to you for days, and you still don't agree with him that it's the best thing since sliced bread? Well, he's just going to tell you about Binge On again using the exact same words he's been using so far. These words are available on the T-Mobile newsroom site, where he can carefully craft an expletive-free message and apologize to the EFF.

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T-Mobile Loses A Binge On Partner Over Legere's EFF Blunder

T-Mobile and its outspoken CEO John Legere are taking an uncharacteristically defensive posture after questions arose about how the new Binge On video service throttles data. The fallout from Legere's EFF interaction yesterday is still going on, and it looks like it has cost T-Mobile a Binge On partner. Video commercial streaming service 4stream.tv has notified T-Mobile that it's pulling out of Binge On in protest of Legere's comments about the EFF.

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T-Mobile's John Legere Asked Who The EFF Is, And The Internet Is Telling Him (A Lot)

T-Mobile CEO John Legere gets away with the bombastic attitude and casual swearing largely because people like what T-Mobile has been doing. However, it looks like John might have miscalculated with Binge On. Following the video defense he posted earlier today, Legere started doing an impromptu Q&A on Twitter. He made the mistake of asking, "Who the fuck are you?" of the EFF. Now, the internet is letting him know.

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T-Mobile Will Soon Have An Arena In Las Vegas, With Exclusive Benefits For Subscribers

Big companies like to put their names on places where a lot of people go. It's a sign that they're big. It's a form of advertising that people can't turn off. Every time you go to an event, you type in the company's name followed by the words "Center" or "Arena," and there you are.

T-Mobile wanted some of that action, and now it has an arena of its own. According to USA Today, the company has reached a deal with MGM Resorts International to sponsor the new 20,000 seat arena set to open in Las Vegas in the spring.

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In Full Used Car Salesman Mode, John Legere Says Google Attacked Binge On Throttling To "Get Into The News"

In a video released today, John Legere - CEO of a publicly-traded wireless carrier and, apparently, your sort of out-of-touch uncle - accused Google, a $517 billion search company, of attacking T-Mobile's Binge On service in order to "get into the news." As to what Google's end in such an endeavor might be, well: John just doesn't know. It's shadowy, it's dark! They have an agenda.

In what is frankly an almost uncomfortably defensive clip, Legere's cultivated public persona continues to deny that Binge On's throttling of all video content is throttling. Instead, everybody's favorite wireless CEO focuses on the fact that you're getting more video!

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BlackBerry Priv Will Soon Be Available On Sprint, T-Mobile, And Verizon (And Vodafone UK Starting Today)

The BlackBerry Priv is the sole option for Android users looking for a high-end phone with a physical keyboard. But, here in the States, the phone is currently only available on AT&T. Want the Priv? You need that carrier. Network not good in your area? Tough.

Except, that's about to change. BlackBerry announced at CES that the phone will soon come to the other big three carriers. T-Mobile will get the phone on January 26th. Sprint and Verizon will presumably get the device at some point after.

In BlackBerry's home country of Canada, Rogers, Bell, and Telus are all already supported.

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T-Mobile Really Doesn't Like It When You Call Binge On's Video Quality Throttling What It Is, Which Is Throttling

Listen, I don't really have a problem with Binge On itself - it's a pretty nifty value-add for T-Mobile customers that allows them to throttle all their video streamed over mobile data to 480p, in exchange for some of that video (Binge On partner services, like Netflix, but notably not YouTube) not counting against their plan's data cap. I consider this a "pretty fair deal." In exchange for reducing the burden of video bandwidth on T-Mobile's network, you get to stream all the [partnered] OK-quality video you want. It's nice!

But T-Mobile has come under fire - and I think rightly so - for the fact that Binge On is an opt-out service that does not explicitly disclose to subscribers just what they've automatically signed up for.

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YouTube Isn't Happy With T-Mobile's "Binge On" Video Quality Throttling, According To WSJ

T-Mobile has made some big changes in the last few years, but the way it manages data caps has worried some net neutrality advocates. Its last big announcement was Binge On, which exempts services like Netflix, Hulu, and others from data caps, but YouTube has now started complaining that T-Mobile throttles all video regardless of its participation in the program.

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