Privacy is important. In an age where, more than ever before, we are constantly exposing ourselves (no, not that way!) through social media, online services, and government security / surveillance directives, being a little concerned with your own privacy is totally normal. I get it.
But when a $170 encrypted wireless keyboard starts getting huge amounts of press even though encrypted wireless keyboards and mice have been around for years (and much cheaper, to boot), it's becoming clear that companies are getting smart to cashing in on consumers' growing privacy fears.