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Competition in Android smartphones is better now than it's ever been, and not just in the flagship segment. With devices like the Moto G, the ZenFone 2, and various Blu designs, the mid-range is heating up with phones that are jam-packed with value. But how about the low-end, entry phone segment? For those people who just want a device that runs a few apps, plays a nice round of Threes, and maybe browse for some sports scores? Before a few years ago, they were limited to whatever bottom-of-the-line, low-margin phones Samsung and LG would spare.
Asus has seen some success with the budget-oriented unlocked Zenfone 2, and now a less expensive variant of the device is coming to AT&T as a prepaid GoPhone. The Zenfone 2E keeps many of the design cues from the Zenfone 2, but pulls back on the spec sheet a bit.