I can't claim to have a solid grasp of what exactly makes dubstep appealling, nor can I understand Bieber Fever. I don't get swag. I do, though, know what the kids are into putting on their ears these days: Beats.
Let's not beat around the bush: the Sony MDR-X10's are ridiculously overwrought, flashy, made out of plastic, and endorsed by Simon Cowell. The Beats market is squarely in Sony's crosshairs with this headphone.