In the world of premium headphones, there is an emerging market for "designer" products - a niche Beats By Dre has been all too happy to fill in cooperation with Monster Cable (until now - HTC will be taking over Beats' headphone production). In fact, Beats accounts for over half of the $1 billion headphone market in the US - succeeding in ways and in markets brands like Sennheiser and Grado could only dream of. My high school-going younger brother even has a pair of these flashy phones - and he really doesn't listen to much music.
In fact, Beats By Dre headphones are the cool electronic piece of high-fashion among people in the teenage group, thanks in large part to their flashy, designer look.
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