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Google Forms Alliance For Open Media Along With Microsoft, Amazon, Netflix, And Others

Amidst news that Google has adopted a new logo (and everything that comes along with that), Sundar Pichai let slip that Google is joining the likes of Microsoft, Amazon, Netflix, and others to form the Alliance for Open Media (AOM). The organization's goal is to collaborate on open and royalty-free digital formats for "next-generation ultra high definition media." In other words, it will develop new image, audio, and video codecs and container formats that are totally free for non-commercial and commercial use.

The Alliance’s initial focus is to deliver a next-generation video format that is:

  • Interoperable and open;
  • Optimized for the web;
  • Scalable to any modern device at any bandwidth;
  • Designed with a low computational footprint and optimized for hardware;
  • Capable of consistent, highest-quality, real-time video delivery; and
  • Flexible for both commercial and non-commercial content, including user-generated content.
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[Updated] Google Announces 2.3 Gingerbread! Here Is Everything You Need To Know

The moment we've been waiting for so many months - it's finally here! I can hardly contain my excitement as I'm writing this, but both Gingerbread and the Samsung Nexus S were officially announced 30 minutes ago. As expected, the new OS bears the version number 2.3 and brings updates to the SDK and the NDK as well SDK tools and the Eclipse ADT plugin.

As expected, a lot of the OS improvements are under-the-hood, which will result in better gaming, responsiveness, and overall Android experience.

New Features/Enhancements


The new OS features and enhancements include:

  • enhancements for game development, including a new concurrent garbage collector, more native APIs, faster event distribution, updated video drivers, and new sensors (gyroscope) - this is amazing for developers; expect gaming to get a lot more responsive and versatile
  • lots and lots of attention in the above bullet point has been given to the NDK - the Native Development Kit.
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