Those of us who've managed to hang on to Verizon unlimited data after the tiered plans started showing up are not going to give it up lightly. We buy unsubsidized phones at ridiculous prices to stay secure in the knowledge that we can gobble as many gigabytes as we want for $30 a month. This does not please Verizon: unlimited data is not conducive to profits, and unsubsidized customers are more likely to bolt.
At this point, we've all heard of T-Mobile's JUMP! program, designed to let customers upgrade smartphones up to twice-yearly. And not to be outdone by T-Mo, AT&T announced its variant of the plan, dubbed Next. Of course, Verizon has its own thing going on, too – Edge. Up to this point, we've only seen leaks that allude to Edge's existence, but Big Red finally took the wraps off and made it official this morning.
Late last night, AT&T began promoting its new "Next" smartphone upgrade plan in earnest. And earlier yesterday, a leaked training document revealed Verizon's "Edge" upgrade plan. Both are very obvious four-letter copies of T-Mobile's new Jump plan. Let me give you the breakdown on these Jump competitors as quickly as I can.
AT&T will allow you to finance (0% interest, no down payment, no finance charges) a phone for 20 months, pay it off monthly, and after 12 months of payments, will let you trade it in and start financing a new phone, and remaining payments on the old phone will be forgiven.