The latest and greatest from Verizon and HTC's ongoing DROID partnership marks something of a shift in strategy for the two companies. In the past, if you wanted an HTC "DROID," your options were basically limited to the Incredible brand, which has become decidedly, well, less incredible over time. And while the Incredible started out as a top-of-the-heap smartphone back in 2010, it too was quickly eclipsed by bigger, better phones. Verizon's approach to HTC from basically day one has been "the DROID phone that costs less than some other DROID phone we throw a lot more marketing money behind."

There's nothing so wrong about that, but it hasn't exactly helped HTC grow its reputation on America's largest wireless carrier.

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