T-Mobile likes to do stuff to make other carriers look bad, then John Legere likes to talk about how it makes the other carriers look bad. I like this. In fact, if T-Mobile's coverage wasn't so awful, I might even switch. Today, the company launched another thing to make other carriers look bad, called "SCORE!" This new program aims to help users save money on new phones, because everyone hates to pay full price.
T-Mobile's latest ploy to steal customers away from the other national carriers is a big one. Starting in January, the carrier will no longer "confiscate" your unused data at the end of each billing cycle. Instead, that data will rollover and be kept in your "Data Stash" for one year. Sure, they'll confiscate it at that point, but that's a lot of extra data. Plus, you get 10GB of bonus data to start.
T-Mobile has just announced their plans for Uncarrier part 5. The first big move of the T-mo's latest effort to shake up the wireless industry is the announcement of Test-Drive, a service through which users can get an iPhone 5S for seven days to take T-Mobile's "data strong" network for, well, a test drive. There's no down-payment, no charge, no nothing. Just get the device, try out the network, and return it at a store when you're done.
T-Mobile introduced a whirlwind of changes last year as it rebranded itself as the "Un-carrier," with perhaps its most substantial shift being the decision to forgo annual contracts, breaking away from a long-standing practice among carriers in the US. Now the company is doing away with another perpetual mobile pain in the rear by eradicating its domestic overage charges. This applies regardless of whether you're on a Simple Choice plan, the new Simple Starter, or an older plan - and it will take place starting in May, with those bills arriving in June.
T-Mobile has just unveiled a new introductory plan that lets customers get a phone without a contract for a lowly $40 a month with unlimited talk/text and 500MB of 4G LTE data - and the carrier's quick to emphasize that this plans comes with no data overage charges for those who run over. The plan is $10 cheaper than the lowest priced "Simple Choice" plan, which charges $50 for 1GB of data instead, and it will become available a few days from now on April 12th.
In between pointed jabs at the other national carriers, T-Mobile CEO John Legere announced the carrier's newest "Un-carrier" plan. As the rumors indicated, T-Mobile is going to pay the early termination fees (ETF) when customers switch to T-Mobile from Sprint, AT&T, or Verizon. Sounds great, but there are a few caveats.
Earlier this month, Team Uncarrier dropped a fairly large bomb on the mobile industry by offering users access to international data roaming at no additional cost. Now, it's taken the wraps off of its newest offering, this time targeting tablet users: free data. The company is basically giving away monthly plans that offer 200MB of LTE bandwidth to anyone with a compatible T-Mobile LTE device. That's huge.
Judging by the wording in the PR, this plan will be available to everyone, not just those who already use T-Mobile as their primary cellular carrier:
The Uncarrier itself is shaking things up again with phase three of its plan to change the mobile industry. As rumored earlier today, T-Mobile just announced unlimited global data for no extra charge in over 100 countries. That's massive – so massive, in fact, the (un)carrier is now able to say that its data network is larger than Verizon's and AT&T's combined. Massive.
The plan goes into effect on October 31st for "most" Simple Choice customers – no activation needed.
We've all heard the horror stories of overseas data charges where overages can quickly run into the thousands of dollars. If a picture posted (of all places) on a Shakira Facebook fan page is accurate, T-Mobile is set to do away with overseas roaming (at least partially) in more than 100 countries as part of Uncarrier Phase 3. The announcement is coming today at 8:15PM eastern. Note: Check the update below.
T-Mobile's "Un-carrier" re-branding changed the game. It took what those of us in the US know about wireless contracts, threw that out the window, and offered something different. And the company is excited about that. This morning, T-Mobile CEO John Legere took the stage in New York to not only talk about the tremendous growth the company has seen since launching its Un-carrier initiative, but also to announce more new features – the company's boldest moves yet.