At T-Mobile's Uncarrier X press event in Los Angeles this morning, America's most disruptive wireless provider announced yet another set of lucrative bonuses for T-Mobile customers. First, all Simple Choice plans are having their data doubled. 1GB is now 2GB, 3GB is now 6GB, and 5GB is now 10GB. Unlimited customers will also see their 7GB hotspot data double to 14GB.
What took center-stage, though, was T-Mobile's "Binge On" initiative, which will allow unlimited streaming of video on 24 services to all Simple Choice customers on the uprated 6GB, 10GB, or unlimited plans. 2GB customers, as with Music Freedom, will not be getting in on this one.
John Legere, the mobile CEO who can't get Deutsche Telekom to love T-Mobile no matter how many new customers they sign up, is back with another jab at his competitors. T-Mobile already features some pretty extraordinary free international roaming extras, but now it's going whole hog on the two countries that Americans visit the most: Canada and Mexico. Starting next week if you cross the border to the north or south, your T-Mobile phone will work the same as it does in the States. Take it away, John:
T-Mobile had its Uncarrier 9 event earlier today, and it didn't have anything to do with HTC's announcement. They just happened to be on the same day. John Legere took to the stage as usual with a bombastic attitude and sly smirk to deliver the news. The announcements mostly revolve around business accounts, but there are a few juicy bits for consumers too.
The HTC One M9 is probably the less exciting of the two flagship announcements we got at MWC, but HTC's US president Jason Mackenzie says you're going to love what they announce on Wednesday March 18th. That's the same day T-Mobile plans to have an event in New York with the slogan "This one's a real piece of work." Related? Maybe.
T-Mobile's Uncarrier 8.0 announcement was centered around letting you keep your unused data for a bit longer. Data Stash is already available on all Simple Choice post-paid plans, but now it's coming to prepaid too. Starting on March 22nd, people on a prepaid Simple Choice plan from T-Mobile will have Data Stash.
T-Mobile likes to do stuff to make other carriers look bad, then John Legere likes to talk about how it makes the other carriers look bad. I like this. In fact, if T-Mobile's coverage wasn't so awful, I might even switch. Today, the company launched another thing to make other carriers look bad, called "SCORE!" This new program aims to help users save money on new phones, because everyone hates to pay full price.
Basically, T-Mo customers can pay $5 a month to join SCORE!. After six months, they're eligible to get a free entry-level smartphone, like the Alcatel ONETOUCH Evolve 2 (that name lol).
T-Mobile's latest ploy to steal customers away from the other national carriers is a big one. Starting in January, the carrier will no longer "confiscate" your unused data at the end of each billing cycle. Instead, that data will rollover and be kept in your "Data Stash" for one year. Sure, they'll confiscate it at that point, but that's a lot of extra data. Plus, you get 10GB of bonus data to start.
T-Mobile has just announced their plans for Uncarrier part 5. The first big move of the T-mo's latest effort to shake up the wireless industry is the announcement of Test-Drive, a service through which users can get an iPhone 5S for seven days to take T-Mobile's "data strong" network for, well, a test drive. There's no down-payment, no charge, no nothing. Just get the device, try out the network, and return it at a store when you're done.
The carrier is promoting this new effort under the hashtag #7NightStand, with planned social challenges that "reward "cheaters" for sharing the dirt on the 7-day fling they're having with T-Mobile."
T-Mobile is convinced that users will come away with a yearning to not just "cheat on their carrier," but break away from them entirely, opting for T-Mobile's network, which it says is built on the idea that people primarily use their mobile devices for data now, not phone calls.
T-Mobile introduced a whirlwind of changes last year as it rebranded itself as the "Un-carrier," with perhaps its most substantial shift being the decision to forgo annual contracts, breaking away from a long-standing practice among carriers in the US. Now the company is doing away with another perpetual mobile pain in the rear by eradicating its domestic overage charges. This applies regardless of whether you're on a Simple Choice plan, the new Simple Starter, or an older plan - and it will take place starting in May, with those bills arriving in June.
CEO John Legere, not one to shy away from making grand gestures, has taken to Change.org with a petition calling on AT&T, Sprint, and Verizon to abolish their overage charges as well.