T-Mobile doesn't have the most expansive network, so while it's doing its part to rapidly roll out LTE to many of the country's largest markets, it's also coming up with other ways to fill in the gaps where its connection is weak. Today the company made a series of Un-Carrier 7.0 announcements that all concern using Wi-Fi to make calls or send texts, even from 30,000 feet (texting and voicemail only).
T-Mobile says "the Un-carrier never stops" in a blog post announcing its new pay-as-you-go plan, set for availability August 17th. The carrier, which recently became the top prepaid provider in the US, is looking to simplify pay-as-you-go with a flat $0.10 cost per message or minute. The plan will have a $3.00 monthly minimum, which would give customers 30 minutes of talk or thirty SMS messages.
T-Mobile will also offer daily or weekly LTE data passes, with a day pass (allotting 500MB) priced at $5.00 and a seven-day pass (allotting 1GB) running customers $10.
Saturday, April 12th is increasingly looking like a big day for T-Mobile. Yesterday the carrier introduced its new "Simple Starter" plan going for $40. Now, for day 2 of 3 "un-carrier" announcements leading up to this weekend, T-Mobile has unveiled "Operation Tablet Freedom." This offer entices customers to purchase LTE versions of tablets for the same price as the Wi-Fi versions. The company will then provide 1GB of free 4G LTE data for the remainder of the year in addition to the 200MB of free data lasting for the life of the device.
The Uncarrier itself is shaking things up again with phase three of its plan to change the mobile industry. As rumored earlier today, T-Mobile just announced unlimited global data for no extra charge in over 100 countries. That's massive – so massive, in fact, the (un)carrier is now able to say that its data network is larger than Verizon's and AT&T's combined. Massive.
The plan goes into effect on October 31st for "most" Simple Choice customers – no activation needed.
T-Mobile's "Un-carrier" re-branding changed the game. It took what those of us in the US know about wireless contracts, threw that out the window, and offered something different. And the company is excited about that. This morning, T-Mobile CEO John Legere took the stage in New York to not only talk about the tremendous growth the company has seen since launching its Un-carrier initiative, but also to announce more new features – the company's boldest moves yet.