Saturday, April 12th is increasingly looking like a big day for T-Mobile. Yesterday the carrier introduced its new "Simple Starter" plan going for $40. Now, for day 2 of 3 "un-carrier" announcements leading up to this weekend, T-Mobile has unveiled "Operation Tablet Freedom." This offer entices customers to purchase LTE versions of tablets for the same price as the Wi-Fi versions. The company will then provide 1GB of free 4G LTE data for the remainder of the year in addition to the 200MB of free data lasting for the life of the device.
The Uncarrier itself is shaking things up again with phase three of its plan to change the mobile industry. As rumored earlier today, T-Mobile just announced unlimited global data for no extra charge in over 100 countries. That's massive – so massive, in fact, the (un)carrier is now able to say that its data network is larger than Verizon's and AT&T's combined. Massive.
The plan goes into effect on October 31st for "most" Simple Choice customers – no activation needed.
T-Mobile's "Un-carrier" re-branding changed the game. It took what those of us in the US know about wireless contracts, threw that out the window, and offered something different. And the company is excited about that. This morning, T-Mobile CEO John Legere took the stage in New York to not only talk about the tremendous growth the company has seen since launching its Un-carrier initiative, but also to announce more new features – the company's boldest moves yet.