Update 7/9/13: Clove updated the timeline from July 15th all the way to September 9th. Boo:
UPDATE - The release date of the Sony SmartWatch 2 has been put back to September and will not be launching week commencing 15th July as previously stated. The revised arrival date is week commencing 9th September.
Sony announced the second version of its Bluetooth SmartWatch just a couple of weeks ago, and you'll be able to buy one in another couple of weeks, at least if you live in the United Kingdom.