JackThreads keeps its shoppers at the forefront of fashion, but until recently, its Android app failed to do the same. The curated, members-only website offers clothing sales that lasts for a few days to a week, a formula that all but ensures that its offerings never get stale, yet its mobile app smelled of Gingerbread at a time when users were increasingly developing a taste for Kit Kats. Now the JackTheads app should look as stylish as that trendy pair of jeans you snagged for 50% off.
One of the biggest problems Google faces with Android is avoiding a situation where one manufacturer controls so much of the market that everything else falls by the wayside. As study after study shows, though, this is becoming an increasing risk as Samsung gobbles up more customers. To wit, this survey from Localytics—a company that provides analytics for mobile apps— showed that of the top ten Android devices its customers used, eight were made by Samsung, and seven had the Galaxy brand attached.
Let's start with a disclaimer, shall we? Analysts are generally full of it. When we hear a claim that says, with undeserving certainty, that come 2016 there will be 2.3 billion Android and 2.28 billion Windows devices, we're a little skeptical. The likelihood that anyone knows exactly how many units of a particular platform will sell to that level of accuracy is almost none.
However, as we approach what might just be the single biggest week for Microsoft in decades, it's worth asking the question: are Android and Windows gearing up for a battle over the next few years?