22
Feb

Early last month, it was revealed to much outcry that the Transformer Prime had a locked bootloader. Angry customers took to the forums to vent and started a petition to get Asus to change its stance. And just 24 hours later, that's what happened, with Asus promising an unlock tool down the road.

Today Asus delivered, with the unlock tool hitting the TP's support site:

2012-02-22 08h14_58

TL;DR: Caveat emptor.

The company strongly suggests customers stay away from unlocking the bootloader, stating:

You also acknowledge ASUS does not guarantee service satisfaction to any Revised Product, including events involving paid service requested by you to be performed to the Revised Product.

17
Feb
Screenshot_2012-02-17-10-08-36

Just 9 days ago, Asus rolled out an update for the quad-core Transfomer Prime that brought things to build 9.4.2.13. Today, a new (apparently incremental) was released that brings things up to 9.4.2.14. The only official word we have on the update is from Gary Key, Technical Marketing Manager at Asus, in an XDA thread:

.14 will be released tomorrow (US/TW, WW/DE/Others early next week) ,should solve the power problems that some users experienced after the .13 update.

15
Feb
P_500

ASUS Transformer owners will be forced to wait even longer for a promised update to Ice Cream Sandwich (Android 4.0), the company revealed on its Singapore Facebook page late last night. Here's the statement:

ASUS Singapore

Dear fellow Asus members, we would like to say that we appreciate all the support we see in our Asus Facebook page every day. It makes our contributions worthwhile and fulfilling.

We are informed that the ICS upgrade for TF101 will be ready within the Feb/March 2012 period.

13
Jan

Update: Looks like it was a pricing error, as the listing has been pulled. Bummer, dude.

The tour de force Asus Transformer Prime (which I reviewed in early December and came away highly impressed by) is listed at HH Gregg for just $400 - that's both in store (if you can find it one available, anyway) and online, too. That may not seem like seem like a bargain for the uninitiated who are more accustomed to the $400 price tag of the original Transformer, but keep in mind that this is the newer, much sleeker, and much more powerful Tegra 3-touting Prime model, which normally retails for $500

.

11
Jan
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Owners of the original ASUS Transformer (TF101) were ecstatic last week when ASUS promised the Ice Cream Sandwich update to roll out shortly after the one for the Prime, meaning any day after January 12th was fair game. Considering ICS for the Prime went out early, and shortly after ASUS Singapore posted this

ASUS Singapore Hi Gabriele Gab, are you referring to TF101? If so, it will be getting the update as well tomorrow. Thanks.

and then retracted it, we reached out to our ASUS U.S. rep to get everyone's stories straight.

10
Jan
TP-ICS

Yesterday, Nvidia's CEO announced that the Ice Cream Sandwich (that's Android 4.0 for those of you new to the game) update for the quad-core Asus Transformer Prime would begin rolling out immediately. Sure enough, users started receiving the update, and we managed to snag and host the OTA ourselves (as well as help you prevent it from breaking root). For most, the update brought everything you'd expect from the hot new version of Android: even smoother, snappier performance, sleeker transitions, and various other perks.

08
Jan
default

Here's a bit of good news for all the OG Transformer owners out there - ASUS has confirmed via its UK Facebook page that the original tablet-netbook hybrid device will indeed be receiving an update to Ice Cream Sandwich. While it was previously assumed that ASUS would continue to support this older-but-still-awesome device, it's good to see the company step up and publicly confirm that the update is coming instead of leaving users questioning it for months.

04
Jan
PR-ASUS-Eee-Pad-Transformer-Prime-front-Amethyst-Gray_thumb1
Last Updated: June 5th, 2012

Update: We're getting reports that NachoRoot also successfully roots the original Transformer, which, until now, has been unrootable on the latest firmware. Simply follow the directions listed below!

Transformer Prime - two words that we've heard quite a bit over the last week or so. Root - a word that we hear on a daily basis in the world of Android. What do you get when you put the two together?

30
Dec
91wPPKeTmjL._AA1500_
Last Updated: January 3rd, 2012

Update 2: ASUS has issued an official statement on the matter and determined that the Prime's GPS is functioning as intended, which for many folks means essentially non-functional.

Please note that this product is not a professional GPS device ... To avoid inconveniencing users who demand a powerful GPS device, we made the decision to remove it from our specification sheet and marketing communications. We apologize for any inconvenience this has caused.

21
Dec
image

In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.

Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:

Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.

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