Last month, HTC announced a smartphone trade-up program, offering potential customers the chance to trade in their old cell phone for a $100 prepaid VISA card or the value of the phone (whichever is greater) after buying a new HTC One. The decision was a good one, especially for a phone that – while technically great – is badly in need of some effective marketing.
The deal was set to expire March 31st, but HTC has decided to extend the offer all the way up to April 26th. Here's what HTC had to say in our correspondence:



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