AT&T CEO Randall Stephenson, speaking at the Sanford Bernstein Strategic Decisions conference, teased a possible solution for customers who feel beleaguered by tiered data, and who have been avoiding data-heavy services due to plan limitations.
Stephenson suggested that, as part of new "toll free" data plans, certain data-hungry services' traffic would be excluded from users' monthly data allotment, meaning that services like, for example, Netflix, could be used without eating up your entire data plan.
According to FierceWireless, Stephenson indicated that content providers have been suggesting this approach prior to today's talk:
"I think you'd be stunned if we weren't getting those phone calls.
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