Yesterday, Samsung started promoting a cryptic site,, which sported nothing but a countdown due to run out about half an hour ago, at 4am Pacific time. The most observant souls quickly figured out that the domain is an anagram for, a site registered by the same advertising agency (The Upper Storey) and, to our disappointment, password protected.


Come 4am, and password protected it is no more, revealing [if you can get through]... only the next in a series of teasers - a video and a sign-up form. Sorry, folks, I'm not sure what you were expecting (and why I set an alarm for 4am this morning), but that's about it.

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