Search, as the foundational product Google is known for, is obviously something the company is very thoughtful of when it comes to design. Even small changes can cause a big impact on user experience and engagements, so Google is careful about how design tweaks are implemented.
One common method of testing and easing into (or out of) design tweaks is A/B testing (something we recently saw Google experimenting with in the Google+ app). Read More
From time to time, Google engages in A/B testing with its live products. Flipping switches from somewhere deep in its Mountain View HQ, Google will turn on new design tweaks or feature changes for small groups of users, and measure their impact on engagement. This is generally a helpful process for validating design decisions, and occasionally we catch them in the act and get a peek at what might be around the corner. Read More
Twitter can be an intimidating place for newcomers. The site's timeline is only as good as the content that appears inside it, and until you start following profiles, it's pretty spartan. But the social network knows it has a problem, and it's trying to do something about it.
Twitter already makes recommendations during the setup process that points us towards friends along with popular sources of news and entertainment. Read More
A number of our readers have witnessed a change after opening up the Facebook app. The social network is apparently testing out an updated version of the user interface that sports a flatter look and more colorful, circular icons. We wouldn't call it a big Material redesign, but it does show signs of trying to better fit in. Read More
Microsoft has acquired HockeyApp, a service that helps developers test their apps and get feedback from users. The company plans to use the platform, akin to Apple's TestFlight (purchased early this year), to attract app creators to its development tools. The folks at Redmond intend to integrate HockeyApp with the Application Insights service in Visual Studio Online to improve support for Android and iOS. Read More
Getting OTA updates out the door is no easy task, especially with carriers standing between the OEM and users. That's why Motorola has long used soak tests with small groups of users to hammer out bugs before the final certification. HTC has just posted details of its own "HTC Preview" program that does essentially the same thing. Read More
People talk on Twitter, they crack jokes, they share pictures, and they even try to sell things. Just as users used to have to link out to images before the service started offering that service natively, users will soon be able to make purchases without having to hop out to another site. Read More
Starbucks is looking to provide customers with the option to order their beverage in-app, saving them the effort of waiting in line to get in and get out with something to drink. Re/code reports that the company will start testing the feature in an undisclosed market later this year.
The concept of placing an order using a mobile app in order to skip the wait later on is not groundbreaking. Read More
Several weeks ago, we caught wind of Android 4.4.3 and some of the changes it could bring, consisting mostly of bug fixes, both big and small. At this point, according to several sources familiar with the matter, Android 4.4.3 has entered internal testing outside of the core Android team - a process otherwise known as dogfooding. Read More