When it comes to getting users to your app, your Play Store listing counts for a lot. What users see (and read) when they reach your app's listing can make or break their decision to download or buy, so carefully crafting a good listing is important.
To that end, Google has announced that it will open up what amounts to A/B testing for Play Store listings, meaning developers can play with their listings by testing different screenshots, graphics, etc. to see what performs better and end up with the best possible listing. Read More
Google is no stranger to testing new features or design tweaks on its live products, and search has been receiving quite a bit of attention lately. It doesn't necessarily come as a surprise, then, to see new design tweaks appearing for some users in Google's image search results.
The new design, which so far appears to be in very limited testing, offers a brighter layout for individual images - the background is a light #eeeeee as opposed to the solid black seen in its current iteration, and there's a relocated "close" button along with a new way to show image details. Read More
Google has been testing lots of tweaks for its mobile search engine results page lately. We've seen colored underlines on results cards and a rather pleasing new layout for the search bar and associated tools, and now a few users are reporting something a little strange - colored dots. We've received multiple reports of search result cards with four dots (colored with Google's signature blue, green, yellow, and red) in the lower right corner. Read More
According to a tipster (and a report over at DroidLife), Google is testing a new feature for Google+ that could be big news for the platform. For now, it's called "Collections," and it's being tested for an unspecified release target. Read More
Republic Wireless, the Sprint MVNO that burdens as much cellular load as it can onto Wi-Fi networks and seamlessly switches between the two, is changing the way it handles plans. Starting later this year, the company will charge you based on how much you use rather than the speed of your data connection. Read More
YouTube isn't the only Google web property getting some A/B testing right now. Apparently Maps is under the microscope as well, with Google testing a new nav drawer menu and refreshed biking and traffic elements.
The nav drawer icon, as you might expect, is embedded in the search bar, a pattern introduced with the new nav drawer icon and material design. Read More
Twitter looks to be in the process of rolling out a handy feature in its official app, but you probably don't have it yet. A number of users in the Twitter beta program report they now have a built-in browser for viewing links. This appears to be a server-side change, so you can't just install an APK to enable it. Read More
Search, as the foundational product Google is known for, is obviously something the company is very thoughtful of when it comes to design. Even small changes can cause a big impact on user experience and engagements, so Google is careful about how design tweaks are implemented.
One common method of testing and easing into (or out of) design tweaks is A/B testing (something we recently saw Google experimenting with in the Google+ app). Read More