In the TV segment, LG has a great leg up Samsung's. Its OLED TVs have been praised for many years for their excellent displays and beautiful colors. Now LG is taking another step toward improving its product lineup by introducing ThinQ AI. ThinQ has been the company's smart home brand for a few years already, starting with the SmartThinQ Hub and ending recently with the announcement of the ThinQ speaker with Google Assistant.

But let's start with the visual aspects first. The 2018 lineup of OLED TVs from LG will use a new α (Alpha) 9 processor which promises richer colors, better sharpness, and more realism, whereas the 2018 portfolio of SUPER UHD TVs will have Nano Cell Full-Array Local Dimming for deeper blacks, better shadows, and an image quality that tries to push even closer to OLED.

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