Samsung has just announced details of a new syncing/file management tool called Side Sync, which it mentioned last month alongside new ATIV PC branding.
The basic idea behind the app is easy, painless file and information transfer from PC to mobile and vice versa. This is accomplished using a dock that plugs into your PC's USB port. Once hooked up, you can share your mouse and keyboard with your Samsung phone, dragging and dropping files, and copying and pasting information as you please. Users can also set the service to automatically sync photos. Here's Samsung's introductory video for the product:
As great as the service looks, the tagline "PC in Mobile, Mobile in PC" is at least a little misleading - Side Sync doesn't just work with just any PC – it's only compatible Samsung PCs.