Update: Today's the day!
To celebrate recent Golden Globe wins, Amazon plans to treat customers to a couple of deals this weekend. First, it plans to allow free streaming of all episodes of Transparent, its award-winning original series. That's ten episodes, available to stream Saturday January 24 from 12:01am eastern to 11:59pm pacific using Amazon's Prime Instant Video service.
Perhaps more exciting, though, is the fact that Amazon will be offering Prime memberships for $72 on the same day (to celebrate the 72nd Annual Golden Globe Awards of course), a nice discount over the normal $99/year price.