You may have heard a little movie called Star Wars: The Force Awakens is coming out in a few weeks. It's expected to sell a few tickets. Disney has unleashed its marketing machine to make sure the level of hype reaches previously unfathomable levels, and one small part of that is an update to the official Star Wars Android app that adds an Android Wear watch face. Neat.
Do you feel it? That's the force. The force of millions of Star Wars fans craving anything that tastes of Jedi, Wookiee, and stormtroopers as we count down the days to Episode VII. Google has done its part to embrace the force, and now EA is stepping up with a new Star Wars game, Galaxy of Heroes.
In preparation for the release of Episode VII in just a few weeks' time, Google has partnered with Lucasfilm and Disney to bring the Star Wars experience into just about every Google app and service around. Fans can pick between the light side and the dark side on google.com/starwars and apps like Maps, Search, and Gmail will begin to transform to reflect their chosen path.
I have fond memories of playing Star Wars Battlefront over a decade ago. I was never the biggest Star Wars fan, but futuristic shooters and strategy games appealed to me, and Battlefront was both. You weren't just gunning down waves of rebel scum, you were attacking the right bases and deploying the best vehicles to crush the enemy's capacity to fight.
Star Wars Battlefront II arrived in 2005, only one year after the original's debut. The third non-mobile entry has taken ten times as long to get here, but it's scheduled to hit consoles and PCs this month. To get players ready to again hop inside an AT-AT, EA has released a companion app onto Google Play.
Listen up kids, I'm going to tell you something and it will hurt. But sooner or later, you'll have to face the harsh realities of life and I'd rather you hear it from me than some stranger or inconsiderate relative.
Apps and games are not here forever. They come to your phone or tablet or computer for a period of time, they bring joy into your life and you spend hours and days with them. You love them and they love you back (sometimes just your money). Then there comes a time, when they've done their deed and their line codes start decaying and no one wants to take care of them anymore, to let them go.
Are you excited to see Star Wars: The Force Awakens? Have you taken out a second mortgage to pay for all the new action figures, LEGO sets, Millennium Falcon quadcopters, and a tiny army of BB-8 Sphero droids? And do you still have about twenty-five bucks left over? Then you might want to check out the latest licensed phone decals from Slickwraps, starring none other than Darth Vader and Stormtrooper #5. According to the official Empire Strikes Back Annotated Companion, his name was Martoona Chumscrubly and he once served Obi-Wan a Coke in the Mos Eisley Cantina before being press-ganged onto a Star Destroyer, getting a mild burn from a stray laser blast delivered by Han Solo, and retiring with disability pay to another galaxy with less obsessive lore.
If you've been on the Internet this week, you've probably seen the marketing blitz for the new line of toys for Star Wars: The Force Awakens. The crown jewel among innumerable action figures and LEGO sets is the miniature BB-8, a customized version of Sphero's ball toy with Star Wars paint and a "head" that bobs around and stays on top of the ball as it rolls along. Though the BB-8 is mechanically identical to a regular Sphero, you'll need a specialized Sphero app on Android or iOS to actually play with the thing.
Disney has an unstoppable marketing machine at its disposal, and there's a new Star Wars movie coming out later this year. You can probably see where this is going. Yes, there's a new Star Wars app from Disney that aims to get you all hot and bothered for the new film. It's actually kind of neat, though.
The interface can be themed as light side, dark side, or a neutral droid scheme. There is, of course, a countdown to the release of The Force Awakens later this year, but you also get access to various other bits of Star Wars news and alerts.
You might have heard that Disney is releasing a new Star Wars film at the end of this year. You might also have heard that it has tossed out almost all the non-film pre-acquisition content produced under license from Lucasfilm. That leaves a lot of gaps in Star Wars canon, but the upcoming mobile game Star Wars: Uprising might get things back on track a bit. It's set between Return of the Jedi and the new film.