Love it or hate it, T-Mobile's crusade against other wireless carriers, has given us a lot of chuckles, maybe some good laughs, and probably a healthy dose of groans and cringes. This last attempt, I think, falls on the innocuous side of the equation, quirky enough to be interesting for us to cover without being too distasteful or annoying.
Writing on T-Mobile's blog, John Legere compared AT&T to the Evil Empire and cited its dark methods of detaining customers and its pathological need to dominate and control and keep everything secret as the reason why its powers are akin to the Death Star.
Sphero's tiny, motorized BB-8 droid (based on the company's well-known ball robot design) was the Star Wars toy to have when Episode VII hit theaters last year. It's become less of a hot commodity since then, but Sphero keeps adding new things to do with the toy, and now you can actually find it on store shelves. The miniature astromech was just a little past the impulse buy range at $150 retail, though it looks like most retailers have taken it down to $130 or so. Today Amazon has the toy for even less.
The Star Wars hype train has come and gone, and companies who had banked on it with partnerships, product placements, and spins on existing merchandise have started looking for ways to get rid of excessive stock or to make the last few bucks off of software sales before it's too late. That's the case with these three price drops on some of the franchise's games on the Play Store. They come from different developers and show varying degrees of discounts, so let's go through them one by one.
The biggest discount is on Star Wars Pinball 4, which normally costs $1.99 and is now only $0.10.
Star Wars? Star Wars Star Wars. But, Star Wars. The new Star Wars Star Wars Star Wars Star Wars, and Star Wars. Star Wars Star Wars, Luke Skywalker, original trilogy. Jar Jar Binks, ugh. Darth Vader. Empire Strikes Back best. <Mercilessly mock Hayden Christensen as an insufferable, mewling infant, featuring overt and excessive hand-gesturing.> Millennium Falcon! Remastered editions <audible hissing>.
Great. Do we all have it out of our systems? Nope? Yeah, me neither. Anyway, Google released a new Chrome experiment today (find it here) that utilizes your desktop Chrome browser and your smartphone's Chrome browser to turn your phone into a lightsaber, because Star Wars.
The Star Wars hype train won't stop, can't stop. With a week to go until the much anticipated release of The Force Awakens, Google is adding to the excitement by giving away some free Star Wars Cardboard viewers in the Google Store. Yes, completely free. They'll even cover shipping if you're in the US. This is not going to last long.
Verizon is already licensing the DROID name from Disney/Lucasfilm, so might as well go all out with the new film coming in exactly a week, right? Starting today, you can get a special edition Star Wars DROID Turbo 2 at no extra cost. Verizon offers customization options for the DROID Turbo 2 this year via the Moto Maker shop, and that's how the "special edition" phones are handled.
You may have heard a little movie called Star Wars: The Force Awakens is coming out in a few weeks. It's expected to sell a few tickets. Disney has unleashed its marketing machine to make sure the level of hype reaches previously unfathomable levels, and one small part of that is an update to the official Star Wars Android app that adds an Android Wear watch face. Neat.
Do you feel it? That's the force. The force of millions of Star Wars fans craving anything that tastes of Jedi, Wookiee, and stormtroopers as we count down the days to Episode VII. Google has done its part to embrace the force, and now EA is stepping up with a new Star Wars game, Galaxy of Heroes.
In preparation for the release of Episode VII in just a few weeks' time, Google has partnered with Lucasfilm and Disney to bring the Star Wars experience into just about every Google app and service around. Fans can pick between the light side and the dark side on google.com/starwars and apps like Maps, Search, and Gmail will begin to transform to reflect their chosen path.