With a new Sony smartphone comes a new Sony ad campaign, and the Z3's has just been released in the form of (so far) eight videos published on the company's Xperia YouTube channel. While seven of the spots are actually one and the same product storyline edited differently to showcase various features, one of the ads really did strike me as genuinely good, which is pasted below.
It's 3 minutes or so long, so it's a bit of a lengthy video as an ad, but I think Sony really nails the "product as hero" thing here with just the right mix of emotion (eg, not going overboard) and real human interest story.
It made its exit from the Play Store device section a few months ago, but there are still some Google Play Edition Sony Xperia Z Ultras floating around out there. Expansys has the device in stock for just $269.99, but it's not exactly new.
It's great that OEMs are using the Play Store to distribute apps to their devices these days. However, Sony might be taking it a little far with a trio of new apps for Xperia devices. AR fun, Ninja, and Sticker Creator exist now, and no amount of wishing will make them go away.
All three of these apps are ways to add stuff to your pictures within the Sony camera app.
When Sony announced that the PlayStation 4's Remote Play feature would be available to Android phones and tablets in November, gamers got excited... right up to the point where they found out that the feature would be exclusive to the new Xperia Z3 line. While the Z3, Z3 Compact, and Z3 Tablet Compact look like fine machines, that isn't much consolation if you can't afford them or can't even find them in your country.
Everything dies. It's kind of a grim reality we have to face, but there's nothing in this world that's truer. One day, everything and everyone you love will die. There is no escaping it. Now for a bit of lighter news: Sony is finished updating the Xperia L, M, C, and SP. While that's generally bad news, I tried to ease the blow by reminding you that you're going die one day.
Sony has announced that the latest version of KitKat is now rolling out to many of its Xperia products with Z in their name. That includes the Z, the ZL, the ZR, and the Tablet Z. For the confused, no, I'm not talking about smearing chocolate all over a Wii U controller. Sony just really likes the final letter of the alphabet, and it's now delivering Android 4.4.4 to four devices all bearing Z in their names.
For years now, we've been drooling over Sony's high-end hardware and gorgeous industrial design, only to be bummed since the phones rarely come to the United States. Sony and T-Mobile have a pretty good relationship, as evidenced by yesterday's announcement that the new Xperia Z3 would launch on the carrier in the US. But according to a recent post from PC Mag, Verizon may be getting some Sony phone hardware for the first time in years.
Sony's information on the Xperia Z3 and related devices has been coming out fast and furious, but we've been left waiting to hear about which of these devices will actually make it over to the US. Well, T-Mobile has announced that it will offer the Z3 online and in stores this fall.
No US carrier picked up the Z2, but T-Mobile carried the Z1s previously, so this announcement isn't without precedent.
Tucked into the flurry of news around Sony's trio of new Xperia Z3 devices was the fact that they'll be the first non-gaming gadgets to use the company's proprietary PlayStation 4 Remote Play system. The flagship Xperia Z3, high-powered "mini" Xperia Z3 Compact, and the 8-inch Xperia Z3 Tablet Compact will be able to stream PS4 games and play them across a home Wi-Fi network later this year. The PS4 can already stream gameplay to the PlayStation Vita.
Sony turned heads last year when it introduced the QX family of add-on lenses, which claimed to add DSLR-style high-resolution photography to any Android smartphone. The QX10 and QX100 lenses were met with a bit of skepticism on release thanks to their high price and strange form factor, but the core idea is still intriguing. Intriguing enough for the company to give it another go-round, anyway, and come out swinging with a new mounting system in addition to a new all-in-one lens.