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[I/O 2015] Android Pay Is Now Official, Will Be Available For KitKat And Newer Devices

While we've been following this rumor for months now, Google made Android Pay official during today's keynote. We first heard the name back in February, and knew something was coming ever since they acquired the intellectual property of mobile payment competitor Isis, an agreement that would also make Wallet a pre-installed app on AT&T, T-Mobile, and Verizon phones. Though it was announced as part of Android M, it will work on KitKat and newer versions.

Functions new to Android Pay include the ability to tap to pay within apps. For apps that use the Pay API, you will only have to click "Buy with Android Pay" and leave the arduous typing of numbers and addresses to the automated system.

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Official: Google Acquires Softcard's Technology, Wallet Will Be Preloaded On AT&T, T-Mobile, And Verizon

After several weeks of rumors, Google has announced their partnership with Softcard. The purpose of this venture is to combine forces with Google Wallet, which has been around since 2011 but never enjoyed wide usage. With Apple Pay having recently entered the fray, Google apparently felt the time is now to get their service back on the map. Buying their competitor Softcard's technology, though, is just the beginning.

In addition to gaining Softcard's back end, Google Wallet will soon be preloaded on all phones sold by AT&T, T-Mobile, and Verizon in the United States.

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Google Is Prepping Major Changes To Wallet To Better Compete With Apple Pay, More Will Be Revealed At I/O In May

Wallet has to be pretty frustrating for Google. They beat Apple to the punch by quite a long time, but the iPhone 6 and 6 Plus basically introduced the lay public to mobile payments. How did this happen? Insert the tired cliches about Apple's control over hardware and software here. More interesting is what Google will do, considering how much they still have to gain by getting more adoption of their Apple Pay competitor.

A report by The Wall Street Journal indicates that Google is not going to stand pat while this burgeoning market passes them by. While it seems much is still in the air, Google is apparently planning several interesting things to remake Wallet, which they will re-introduce at this coming May's I/O conference.

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Google Rumored To Be Considering Buyout Of Softcard (Formerly Isis)

According to the latest rumors circulating in Silicon Valley, Google is mulling a possible acquisition of NFC payment provider Softcard. Perhaps that name doesn't sound familiar—it used to be Isis until that unpleasantness in the Middle East forced a name change. Apparently those mega-creepy ads didn't do the trick because the rumors point to a very low sale price.

2015-01-16 17_05_43-Tappy Takes the Big Stage at McDonald's - YouTube

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Android And iPhone Fans Can Finally Agree On One Thing: The New CurrentC Mobile Payment System Sucks

Believe it or not, a lot of Android fans were happy to see Apple announce its new Apple Pay system with the iPhone 6. Thanks to its reliance on NFC technology (welcome to 2011, Cupertino!) and Apple's famous marketing muscle, it meant that NFC payments might finally start taking off, particularly in the US. The same NFC-equipped registers that work with Apple Pay generally work with Google Wallet as well.

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Then popular drugstores CVS and Rite-Aid started blocking Apple Pay, which apparently means blocking all NFC payments, including Google Wallet. It turns out that a cabal of US retailers are already working on a proprietary mobile payment system, CurrentC.

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Isis Mobile Wallet Is Now Softcard, After Changing Its Name To Avoid Association With The Other ISIS

I've only spent a small amount of time taking business classes, and none of them were for marketing. But I have to imagine that somewhere in those big, expensive textbooks, when instruction young minds how to promote a product, is the lesson "don't associate with bloodthirsty terrorists." The electronic mobile payment consortium Isis, wishing to completely and totally distance itself from the ISIS currently holding large swaths of territory in Iraq and Syria, is changing its name to Softcard.

Softcard-logo1

Regular readers of this blog will recognize Isis as the joint effort between AT&T, T-Mobile, and Verizon to create a standard for paying for physical goods with Android phones.

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