Sometimes a site or service needs a new approach, or a little fresh paint. This would seem to be the case with Minus, formerly a simple cloud storage provider akin to Dropbox. Yesterday the company unveiled a new look and new direction: location-focused, social sharing of photos. It includes local chat features, with the new tagline "make friends near you." The revised app description sounds like a combination of Instagram and Foursquare. There are filters. There are stickers. There are likes.
It's a pretty radical change in direction, and while there's no telling whether it will take off or not, a vocal subset of users are demonstrably unhappy.