One of the many photography-oriented announcements made during today's Google+ event was Snapseed's new HDR Scape filter, one which promised to produce awesome photos with a dynamic range that's deliciously high.
Unlike stock camera HDR modes, Vic Gundotra was sure to point out on stage today that Snapseed's HDR Scape filter doesn't approximate tonal mapping effects by measuring pixel brightness, but instead detects pixel edge contrast, which according to Gundotra should produce more realistic effects, close to what you might achieve with a set of bracketed exposures from a "real" camera.
It's hard out there for a photo app these days. After the runaway success of Instagram, a lot of imitators popped up thinking that if they offered the same "snap, filter and share" features, users would flock to them, as well.
Sadly, this means that we have legions of piss-poor imitations without any clear alternatives; as the filter features became more ubiquitous, they almost provoke a roll of the eyes when announced.
There are no shortage of image editors on Android. Even Adobe, which makes the class-leading Photoshop, has a version of its editor on the platform. Today, though, Google gets one of its very own: Snapseed. You may recall this particular piece of software when it was demoed by NVIDIA CEO Jen-Hsun Huang at CES this year. At the time, it was only available on the iPad where it had won App of the Year in 2011.
It's almost become trite to hear that Google has bought another company that deals in photo editing software. Yet, here we are again. Today, Vic Gundotra announced on Google+ that Nik Software, creators of the impressive Snapseed app that we saw demoed at CES this year, will be joining the Mountain View team.
While there's no indication yet just which Google product will see the benefit of this new talent, it can only mean good news.