Perhaps by coincidence, both Instagram and Snapchat have announced new features related to Stories today. Instagram is rolling out stories in the Explore tab, which contain a mishmash of Stories tagged with a certain location or hashtag. Now Snapchat has announced the ability to create Stores for groups.
Messaging apps are a hot business lately, and Snapchat is one of the hottest. I mean, all the kids are using it, and kids are never wrong about anything. Snap (the parent company of Snapchat) just announced its earnings for Q1 of 2017, but it didn't really earn anything. In fact, it lost a stupendous amount of money, about $2.2 billion.
Today Snap Inc. released an update to Snapchat. It brings three new features to the media messaging platform: a new Limitless Snap mode to keep snaps open until a recipient exits, a Magic Eraser tool, and a Loop tool to allow a recipient to watch a video multiple times on repeat. This particular Magic Eraser isn't the Mr. Clean product, but a healing tool for editing images in Snapchat.
Some messaging applications allow you to add shortcuts for contacts to the home screen, and now Snapchat has added a variation of that feature. Snapchat 10.4 beta allows users to create home screen widgets for their friends, but only if they have a Bitmoji.
I'm tired of telling you how much I don't get Snapchat, so I'll get right down to business and cut the unnecessary preamble. The service is adding new 3D World Lenses, an expansion of the existing lenses that were announced last November.
It's an interactive way to bring more fun and glam to your photos and videos, and from the couple of examples that Snapchat has demoed in its video, it looks like you'll be in for a lot of colorful sparkles. I'd call it the Spring/Summer 2017 World Lenses collection.
The new lenses should be live in the app today, so check them out when you use the back camera.
Instagram Direct was added a while back to allow you to have conversations with other Instagram users in a more private setting. Now, Instagram is adding some features you're probably familiar with from Snapchat—you can send images and videos that self-destruct after being viewed. Regular photos can still be sent as well, though.
In continuing its crusade to bring Snapchat-like features to its repertoire of applications, Facebook has taken to its blog to announce some new features in the main app itself. Users will be able to use and share a variety of camera effects, 24-hour Stories, or send photos to specific friends with Direct.
Snap Inc., the parent company of Snapchat, is now a public company. You can buy a tiny piece of the sextingmessaging platform, but it'll cost you. Snapchat shares (SNAP on NYSE) were offered at $17 initially, but they quickly shot up to more than $25. That's a 47% increase in one day.