Beddit sounds like a Reddit app you use in bed, or perhaps a sub-Reddit about beds. It is neither. Beddit is a Bluetooth sleep sensor that sticks to your mattress to gather data on how you're sleeping, or not sleeping (probably too much Reddit). At any rate, it's looking for funding on Indiegogo and has blown past its goal.
The creators were looking for $80,000 through a flexible funding campaign, but have already reached nearly $300,000 with 16 days left.