15
Aug
skipthumb

Update: Motorola posted more concrete details on the Skip in an official blog post. It's made out of fabric, not metal, which implies that the clasp uses a couple of magnets. On the plus side, the Skip includes three "dots" - NFC stickers that can be paired in the same manner and bypass a lock screen or PIN. The Skip will be included free with Moto Maker purchases.

3T1A2721

Near-field communication has some pretty cool applications.

22
Aug
image

In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.

Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.

Quantcast