If you're anything like me, you've been eagerly looking forward to the day we might finally have a way to jump short spans of time in the YouTube app. Don't get me wrong, the seek bar is great for videos if they're only a few minutes in length. However, it's not so effective if you're watching a 2-hour video and want to rewind 20 seconds to rewatch the last thing that happened.
Signs of rewind and fast forward functionality began appearing in YouTube more than a year ago, and a small number of people even got to use it, but that turned out to be a false start. Read More
In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.
Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall. Read More