HTC is simply unstoppable! On the 2nd day of the CTIA Wireless 2010, the company announced its own online store, available immediately at this address:
The site, available to US customers, is very friendly and easy to navigate - in fact, we think this is its biggest advantage over other retailers, such as Amazon, that have complex and convoluted mobile shopping sites.
There are 4 sections on the HTC site:
- Phone Finder/Quick Start - this is the home page, which allows you to filter by carrier, plan, and phone features, or just look at what's available in your zip code
- Phones - explore, filter by carrier, read phone stats, and compare multiple phones to each other
- Rate Plans - filter by plan type (individual, family, prepaid), study plan details, and compare multiple plans to each other (this seems quite useful)
- Accessories - buy accessories by entering your phone model
You can explore phones and rate plans from all 4 major US mobile carriers (AT&T, Sprint-Nextel, T-Mobile, Verizon Wireless) and then buy directly from the site.